Cut Through the Noise: Activate and Engage Loyal High-Worth Sports Gamblers

Cut Through the Noise: Activate and Engage Loyal High-Worth Sports Gamblers

In one of digital advertising’s most competitive sectors, sportsbooks are spending at unprecedented levels to capture attention and grow market share. In 2023 alone, multiple operators invested over $1 billion in marketing. Across the board, leading brands continue to pour hundreds of millions into television, digital, sponsorships, and influencer campaigns to attract new bettors.

But amid all that spend, a critical question remains: Are they reaching the right audience?

To help marketers boost precision, performance, and ROI, Causeway Solutions has launched a high-intent, data-driven segment:

High Worth Sports Gamblers—a carefully modeled audience of U.S. consumers who wager $500 or more per month on sports and demonstrate strong financial health and discretionary spending power.

This isn’t just a gambling audience—it’s a loyal, high-value audience ready to fuel performance across sports betting, financial services, premium content, travel, and more.

Why This Audience Stands Out

Proprietary research and financial modeling point to a clear evolution in high-value bettors.

In Q4 2024:

• 54% had good or excellent credit and middle to high income, up from 50% the previous year
• Bettors with low income and poor/fair credit fell from 7% to just 4%

The takeaway? Sports gambling is increasingly driven by financially stable, lifestyle-oriented consumers—not risk-seekers, but deliberate spenders who engage across premium categories.

Audience Snapshot

• Age: 42 and older
• Household Net Worth: $250K+
• Credit Score: 700+
• Education: 78% college-educated
• Top Interests: Sports, travel, dining, wellness, and sustainability

Marketing to Those Who Bet—and Spend—Big

In an environment where marketing budgets run deep, smarter targeting is the real competitive edge. This audience empowers brands to cut through the clutter and connect with financially qualified, digitally engaged consumers ready to act.

What This Audience Delivers:

• High engagement across live TV, streaming platforms, Reddit, YouTube, and X
• Lower saturation on TikTok and Snapchat, minimizing media waste
• Strong cross-category potential for loyalty, re-engagement, and upsell opportunities

Performance-Ready. Privacy-Compliant. Fully Scalable.

Built using anonymized behavioral and financial indicators, the High Worth Sports Gamblers audience is:

• Privacy-safe and aligned with industry data regulations
• Available across all major channels—programmatic, CTV, mobile, social, direct mail
• Nationwide and activation-ready

Ready to Activate

As sportsbook marketing budgets climb into the billions, the brands that win won’t just spend more—they’ll spend smarter.

Our High Worth Sports Gamblers segment is now live and ready to deliver real performance.

To activate: Search for High Worth Sports Gamblers in the LiveRamp Storefront, or access directly via The Trade Desk, StackAdapt, Simpli.Fi, and Equative.

Want help building a custom strategy around this audience?

Reach out to our Sports Strategist: Tim Lolli to build a smarter, high-performing campaign.

Start reaching this valuable segment—where they bet, spend, and engage.

Sources

1. TransUnion. “Study Reaffirms Sports Betting Participation Growth.” Covers.com, February 11, 2025. https://www.covers.com/industry/transunion-study-reaffirms-sports-betting-2024-participation-growth-feb-11-2025;

2. Internal insights derived from Causeway Solutions' proprietary audience modeling and predictive data infrastructure.

To learn more, visit Causeway Solutions to get started!