Marketers, now is the time to begin planning for the upcoming 2026 FIFA World Cup. Since the U.S. is co-hosting the 2026 FIFA championship matches, look for opportunities with Major League Soccer (MLS) clubs, youth soccer programs, and more to fire up the fans.

Causeway Solutions supports marketers in sports, hospitality, and travel industries among others, with data insights and analytics to reach their goals and create winning playbooks.

Our new Media Consumption Models allow us to spotlight soccer fans as specific subgroups to uncover surprising differences in how they consume media and engage with social platforms. See how further defining a target group delivers even more insight on the best way to acquire them.

Find out how to message to the Soccer Mom, Soccer Dude, and Affluent Male Fans.

Grab the insights!