Marketing is complex — reaching the right audience doesn’t have to be.
At Causeway, we provide data-driven strategies that help you acquire, activate, and engage audiences more effectively.
Most campaigns waste 50% of their advertising budget. We make sure yours isn’t one of them.
Half of every dollar spent in marketing is lost to inefficiency, wasted impressions, and strategies built on surface-level data. Most stop at demographics. Few connect behavior, intent, and persuasion. That’s the gap Causeway fills.
Every audience is out there and our job is to identify who they are, where to find them, and how to reach them efficiently — because every dollar and impression counts.
Our Story
Our Story
Born from political campaigns where precision is non-negotiable, Causeway Solutions was founded on a simple idea: don’t just find who fits a demographic — find who will act. That DNA drives everything we do today. With predictive analytics and national modeling, we help clients identify, engage, and activate their highest-value audiences.
Like the Causeway Bridge near New Orleans, our mission is to connect marketers, brands, and organizations with insights that keep pace with shifting markets, changing behaviors, and evolving public opinion.
WHY CHOOSE CAUSEWAY?
We’re not a platform.
We’re not SaaS.
We’re not a one-size-fits all.
We’re your co-pilot.
We’re a partner that brings fresh perspective and insights. By working alongside your team as a trusted guide, we help transform analytics into action. Our focus is on maximizing efficiency and redirecting wasted spend toward the audiences most likely to engage and convert. Through predictive modeling, advanced audience creation, and strategies rooted in real consumer behavior, we help you achieve meaningful, measurable results.
Our philosophy is simple:
Don’t just reach more people. Reach the right people.
Proven Results
+$2.9M in opening weekend revenue without increasing spend
Up to 3x higher campaign ROI
Move audiences through the funnel 20% faster
29,000 new health plan conversions delivered
Behind every data point is a person. Data and analytics are essential, but nothing replaces authentic human feedback that reveals true consumer needs and experiences. At Causeway, we uncover those answers.
The Power of Causeway Data
260 million+ U.S. consumer profiles
Our continuously updated dataset keeps pace with real people — delivering one of the most comprehensive, current views of U.S. consumers available today.
15,000+ attributes per profile
We go beyond surface-level demographics. With more than 15,000 behavioral, psychographic, and lifestyle attributes per profile, we uncover not just who people are — but what they’re likely to do next.
Precision powered by predictive analytics
Our proprietary models transform raw data into actionable insights, helping you target, engage, and activate audiences with confidence.