Learn More from the Causeway Solutions Team

The global Esports market is expected to grow from $4.3 billion in 2024 to $5.9 billion in 2029, according to Statista. Causeway Solutions is keeping a pulse on this cultural and economic sensation through our monthly surveys of 800+ U.S. adults aged 18+. Marketers who want to reach Esports fans will be happy to know they are voracious media consumers! ... READ MORE

Generation Z is an elusive consumer requiring multilayered outreach – from experiential marketing and product sampling at festivals to partnering with influencers and encouraging user-generated content. Leading brands actively pursuing Gen Z, those born 1997 – 2012, are modernizing their marketing strategies, including multiple, varied touchpoints and more personalized messages. Optimizing first-party data and the information your customers share with you will be critical to building loyalty, gaining new markets and growing sales.  ... READ MORE

I recently had the pleasure of participating in a webinar, “Mastering Audience Intelligence: How Prescriptive Modeling Transforms Agency Brand Campaigns.” The event was hosted by my colleague, Adam Woods, CEO of Choozle. We described how we’re revolutionizing audience intelligence to drive more precise targeting and maximize campaign effectiveness ... READ MORE

After months of uncertainty, the U.S. Department of Health and Human Services (HHS) announced on August 22, 2024, that it would withdraw its appeal of a decision deeming the HHS restrictions for using third-party tracking technologies as a violation of Health Insurance Portability and Accountability Act (HIPAA) guidelines. So, does this mean marketing teams can now freely embrace consumer tracking and messaging? Not so fast ... READ MORE

In honor of Heart Health Month, here’s how we can help you with heartfelt marketing messages. Causeway Solutions’ Healthcare Advanced Audiences identifies 22% of U.S. Adults aged 18+ who are most likely to visit a cardiologist this year, totaling 52,934,498 individuals. Built from predictive modeling, Advanced Audiences go well beyond demographics, with the ability to drill down to counties, key demographics, lifestyles and behaviors – all while maintaining HIPAA compliance. ... READ MORE

A large healthcare provider creating its own Payer/Provider Insurance Plan announced it was going to stop accepting patients on a rival provider’s insurance plan as in-network patients. The state’s Attorney General and Legislature attempted to block this move over concerns that vulnerable citizens would be left without access to healthcare as a result. ... READ MORE

If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE

At Causeway Solutions, we serve as your GPS and develop a Path to Victory which takes the guessing out of the process ... READ MORE

Data alone doesn’t equal success. To win, every bit of a campaign must work together. Causeway Solutions analyzes and applies data strategically to make campaigns more efficient and more effective ... READ MORE

From turn-to-turn navigation apps and social media platforms to personalizing services, geolocation technology has become an everyday tool for marketers and businesses. Causeway Solutions partners with industry trailblazers to offer geolocation insights to our clients. Using these advanced innovations, we deliver remarkable visibility into consumer geolocation analysis ... READ MORE

Jennifer Yoo recently joined Causeway Solutions as our Manager of Data Insights. Jennifer brings a wealth of knowledge in analyzing and interpreting absentee and early vote data and leveraging polling and modeling data in key congressional races. In our latest Causeway Cribs, check out Jennifer’s hometown. ... READ MORE

Nick Schroeter recently joined Causeway Solutions as a Marketing Analyst a few months ago. Nick works with our digital analytics and media department to build out new solutions and services for our clients. In our latest Causeway Cribs, check out Nick’s hometown. ... READ MORE