Where Data Becomes Strategy
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Who Is Worried About Energy Affordability, and Who Will Act?
The voters most worried about their energy bills are disproportionately the least likely to vote. Here's how to size an energy affordability audience by district, and what it would take to move each part of it.
AI Belongs in the Budget Meeting
Advocacy budgets have always been won on relationships and judgment. The strongest ones are increasingly won on something else too: direct access to the audience data behind the ask, so the case for spending stands on evidence leadership can evaluate, not just conviction.
The Football Fans Your Media Plan Is Missing
Football fan' covers 202.8 million people, but the label hides multiple valuable segments inside it. See what the data reveals about engagement levels, sport crossover, and media habits inside the audience.
The Weight-Loss Audience Is Bigger Than GLP-1s
The GLP-1 story is often framed as substitution: medication in, surgery and traditional programs out. National audience data tells a more layered story, revealing four distinct weight-loss audiences, a growing telehealth segment disconnected from primary care, and a timely wrinkle as employer coverage starts to pull back.
Finding a Tailwind
If two issues have the same level of public support, should they get the same budget? Not necessarily. Looking at support alongside opposition can reveal where an advocacy message has more room to work—and where it may require more investment.
Where Party Stops Predicting
Every voter file sorts people by party first. But a lot of voters don't behave the way their registration predicts, and those are often the people who decide close races. Here's how to find them.
Who Can Be Moved, and Who Will Act?
Two people can look identical on paper and still be worth completely different amounts of your budget. Answering two questions about them, can they be moved and will they act, shows which parts of an audience are worth paying for, and which aren't.
The Assumption Tax in RFP Responses
Most RFP responses lean on assumptions about a market. The ones that win lean on evidence. Here's why behavioral intelligence changes the outcome.
Where Things Stand
Ten weeks ago we started with six people in a room and no code. Today a Causeway employee picks a state, a district, and a party, clicks once, and receives a finished District Intelligence Brief. Somewhere in Sprint 3 the question changed — it stopped being whether we could generate the right answer and became whether we could put that answer in someone's hands in a form they could use. The engine solved the analysis. The platform solved the delivery. This is the final post in our AI build series.
The Healthcare Marketing Conversion Gap
Trust doesn't break inside the campaign. It breaks in the space between what marketing promises and what the rest of the system delivers. A look at the conversion gap in healthcare marketing, why the patient-experience through-line keeps landing on marketing by default, and what it takes to own the whole journey.
Not a Faster Horse. A Car.
In mid-April, the system produced in three days what would have taken twelve weeks. For a few days, that was the whole story, until Molly asked what we'd actually built.
Why the Analysis Was the Easy Part
The first time our new system ran end to end, the output was completely correct. We still couldn't use a word of it. What it took to close the gap between correct and good, and why the analysis was never the hard part.
Cleaning Out the Garage
Before we built anything, we had to decide what kind of system we were building. Sprint 0 wasn't about code. It was about the foundational choices that determine what everything that follows can become.
Building What’s Next
A 27-person data analytics firm shares its journey of becoming AI-native—moving beyond making existing work faster to building capabilities that weren’t possible before. This is where it all started.
How Identifying One Barrier Drove 17.8% Growth in Primary Care
Most patient acquisition campaigns assume the audience is ready to listen. When they are not, more spend and broader reach will not fix it. Here is how Causeway identified a real barrier in reach and drove 17.8% growth in Primary Care for a health system.
Your Care Isn’t One Size Fits All. Why Is Your Marketing?
Most healthcare marketing is built around what your system does best. But 52% of patients choose their provider based on bedside manner and personal connection. Causeway's Drivers of Care model identifies which patients in your market are driven by quality, connection, or convenience before you spend a dollar reaching them.
Beyond GLP-1: Rethinking Your Endocrinology Service Line
Most endocrinology campaigns describe their audience but don’t tell you what to do with that information. Here’s what the data actually says about the 9.7 million likely endocrinology patients, and how to build a smarter campaign strategy around them.
The Opportunity Healthcare Marketing Can’t Afford to Ignore
Healthcare outreach keeps getting harder. It's not a messaging problem. Tim Duer on why public trust is the real barrier and why public affairs has to come before outreach begins.
Private Equity Cardiology in the Midwest. Here's What the Data Shows.
Private equity cardiology is expanding to the Midwest. Here is what the data shows in Ohio and what health systems can do to stay ahead of it.
Connection Over Convenience: What Drives Care Decisions for The PCP Loyalist
160 million Americans believe primary care is non-negotiable. The segments within that audience are specific, reachable, and largely underserved by current campaign strategies.