Learn More from the Causeway Solutions Team

Learn More from the Causeway Solutions Team

About How We Use Data to Help You Succeed.

Latest in All Posts

Thérèse Mulvey

February 16, 2024

Marketers understand the ability to access and interpret consumer data can make all the difference in the success of their campaigns. That’s the reason savvy brands and advertisers are partnering with data scientists in their organizations or hiring data consultants. Harnessing predictive modeling and prescriptive analytics have proven to be especially meaningful for making business decisions. Predictive modeling leverages data, historical statistics and up-to-date information to peer into a future scenario. At Causeway Solutions, we apply advanced analytics to the predictive model scores to create customized, highly targeted universes of customers ... READ MORE

William Skelly

February 12, 2024

Google is restricting the use of third-party cookies to track consumers’ activities from its Chrome web browser by third quarter 2024. This move means first-party data will be even more important for advertisers, marketers, publishers and data providers. Here are ideas for collecting first-party data from consumers. ... READ MORE

Causeway Solutions

February 5, 2024

In honor of Heart Health Month, here’s how we can help you with heartfelt marketing messages. Causeway Solutions’ Healthcare Advanced Audiences identifies 22% of U.S. Adults aged 18+ who are most likely to visit a cardiologist this year, totaling 52,934,498 individuals. Built from predictive modeling, Advanced Audiences go well beyond demographics, with the ability to drill down to counties, key demographics, lifestyles and behaviors – all while maintaining HIPAA compliance. ... READ MORE

Latest in Health Care

Causeway Solutions

February 5, 2024

In honor of Heart Health Month, here’s how we can help you with heartfelt marketing messages. Causeway Solutions’ Healthcare Advanced Audiences identifies 22% of U.S. Adults aged 18+ who are most likely to visit a cardiologist this year, totaling 52,934,498 individuals. Built from predictive modeling, Advanced Audiences go well beyond demographics, with the ability to drill down to counties, key demographics, lifestyles and behaviors – all while maintaining HIPAA compliance. ... READ MORE

Causeway Solutions

June 26, 2023

A large healthcare provider creating its own Payer/Provider Insurance Plan announced it was going to stop accepting patients on a rival provider’s insurance plan as in-network patients. The state’s Attorney General and Legislature attempted to block this move over concerns that vulnerable citizens would be left without access to healthcare as a result. ... READ MORE

Tim Duer

June 6, 2022

American consumers have become accustomed to the rapid increases in healthcare costs – as the rising costs of healthcare have outpaced all other spending over the past 20 years. However, during the painful cost increases over the past 12 months – healthcare costs have gone largely unchanged. How is it possible that the runaway train that is healthcare spending has been relatively unaffected by the rapid increases in prices? ... READ MORE

Latest in Political

Hailey Russell

April 1, 2022

If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE

John McClelland

July 20, 2021

At Causeway Solutions, we serve as your GPS and develop a Path to Victory which takes the guessing out of the process ... READ MORE

Chris McNulty

April 13, 2021

Data alone doesn’t equal success. To win, every bit of a campaign must work together. Causeway Solutions analyzes and applies data strategically to make campaigns more efficient and more effective ... READ MORE

Latest in Analytics

Causeway Solutions

January 22, 2024

Taylor Danos recently joined Causeway Solutions as Senior Research Associate a few months ago. In our latest Causeway Cribs, check out Taylor’s hometown. ... READ MORE

Thérèse Mulvey

December 11, 2023

Buying a vehicle is likely to be the second most expensive purchase for many consumers. Combined with high interest rates, haggling with a salesperson and confusion about available vehicle choices, purchasing a car is often a stressful, frustrating experience for shoppers. Marketers can get a turbo boost in car sales by understanding consumer personas. Built on our consumer data analytics, predictive and prescriptive modeling, we identified four vehicle buying personas ... READ MORE

Causeway Solutions

November 29, 2023

Josh Mellette joined Causeway Solutions as Senior Data Engineer earlier this year. Josh is a software development professional with over fifteen years of experience spanning web development, application development, database development. He has spent the last several years helping companies migrate on-prem processes into cloud solutions and establishing best practices for consuming data into the DataLake based on business needs. In our latest Causeway Cribs, check out Josh’s hometown. ... READ MORE