For years, marketers have been chasing the same metrics; clicks, impressions, open rates. But in 2025, those numbers tell only part of the story. They measure activity, not impact.

True marketing efficiency isn't about reaching more people; it's about reaching the right people with the message they are already waiting to hear. It’s about moving beyond who might need your service (demographics) and understanding why they make a choice (values).

As telemedicine reshapes the landscape of care access, it’s doing more than expanding convenience, it’s revealing fundamental differences in how distinct populations approach sensitive health decisions.

The stock market is changing, and so are the people driving it. Once dominated by institutional investors, hedge funds, and pension managers, today’s markets are increasingly influenced by a rapidly growing retail investor base.

Learning how to market to Gen Z now will ensure that a healthcare system is top of mind when it becomes time for the generation to begin making healthcare decisions.

It’s no longer just about who you’re targeting. It’s about how you connect with them. As consumer behavior shifts, the strategies we use to reach, engage, and convert insurance audiences must evolve as well.

Healthcare and senior living marketers must move beyond traditional demographic segmentation and embrace more advanced tools that reveal behavioral patterns, decision-making dynamics, and personal motivators.

GLP-1 medications have skyrocketed into the public conversation—fueled by media coverage, influencer attention, and growing medical credibility.

If you're still targeting based on age, income, or zip code alone—you’re missing the bigger picture.

In one of digital advertising’s most competitive sectors, sportsbooks are spending at unprecedented levels to capture attention and grow market share.