Learn More from the Causeway Solutions Team

Streaming has become the dominant choice for consumers, surpassing traditional broadcast and cable TV. However, the viewing habits of the past seem to be making a return, albeit not in the nostalgic form of live TV. With the growth of ad tiers, what does the typical streamer look like today? Are there particular groups of people gravitating toward specific ad tiers? Can we identify these distinct groups? Causeway Solutions has insights on some of the answers to support marketers with advertising strategies and campaign planning. ... READ MORE

Nilam Keval is Causeway Solutions' Power BI Developer. Find out more about Nilam and her neighborhood in the next installment of Causeway Cribs! ... READ MORE

A brand new calendar year is a popular time to begin planning vacations and trips. For marketers in the travel and tourism industry, it’s prime time since U.S. outbound tourism reached $108.81 billion in 2024, with expectations to grow to $412.26 billion by 2034. To support marketers in hospitality, airlines, hotels, vacation rental property, and more, Causeway Solutions created proprietary models to cater to your ideal audiences with the right marketing messages ... READ MORE

Over the last two decades, many independent primary care providers (PCPs) have been acquired by larger health systems, dramatically transforming healthcare in the United States. In fact, the American Medical Association says the share of physicians employed in practices at least partially owned by hospitals or health systems rose from 23% to 31% between 2012 and 2022. These major shifts have not only redefined U.S. healthcare operational framework, but also fundamentally altered patient care dynamics, presenting new challenges and opportunities for healthcare marketers ... READ MORE

After months of uncertainty, the U.S. Department of Health and Human Services (HHS) announced on August 22, 2024, that it would withdraw its appeal of a decision deeming the HHS restrictions for using third-party tracking technologies as a violation of Health Insurance Portability and Accountability Act (HIPAA) guidelines. So, does this mean marketing teams can now freely embrace consumer tracking and messaging? Not so fast ... READ MORE

In honor of Heart Health Month, here’s how we can help you with heartfelt marketing messages. Causeway Solutions’ Healthcare Advanced Audiences identifies 22% of U.S. Adults aged 18+ who are most likely to visit a cardiologist this year, totaling 52,934,498 individuals. Built from predictive modeling, Advanced Audiences go well beyond demographics, with the ability to drill down to counties, key demographics, lifestyles and behaviors – all while maintaining HIPAA compliance. ... READ MORE

If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE

At Causeway Solutions, we serve as your GPS and develop a Path to Victory which takes the guessing out of the process ... READ MORE

Data alone doesn’t equal success. To win, every bit of a campaign must work together. Causeway Solutions analyzes and applies data strategically to make campaigns more efficient and more effective ... READ MORE

Nilam Keval is Causeway Solutions' Power BI Developer. Find out more about Nilam and her neighborhood in the next installment of Causeway Cribs! ... READ MORE

Alex Zabelin is Causeway Solutions' Azure Data Engineer. Find out more about Alex and his hometown in the next installment of Causeway Cribs! ... READ MORE

Hannah Nicholson is a Senior Data Analyst at Causeway Solutions who resides in Texas. Find out about her adventurous hobbies and her home office in the latest Causeway Cribs ... READ MORE