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How We Use Data to Help You Succeed.
The Assumption Tax in RFP Responses
Most RFP responses lean on assumptions about a market. The ones that win lean on evidence. Here's why behavioral intelligence changes the outcome.
Where Things Stand
Ten weeks ago we started with six people in a room and no code. Today a Causeway employee picks a state, a district, and a party, clicks once, and receives a finished District Intelligence Brief. Somewhere in Sprint 3 the question changed — it stopped being whether we could generate the right answer and became whether we could put that answer in someone's hands in a form they could use. The engine solved the analysis. The platform solved the delivery. This is the final post in our AI build series.
The Healthcare Marketing Conversion Gap
Trust doesn't break inside the campaign. It breaks in the space between what marketing promises and what the rest of the system delivers. A look at the conversion gap in healthcare marketing, why the patient-experience through-line keeps landing on marketing by default, and what it takes to own the whole journey.
Not a Faster Horse. A Car.
In mid-April, the system produced in three days what would have taken twelve weeks. For a few days, that was the whole story, until Molly asked what we'd actually built.
Why the Analysis Was the Easy Part
The first time our new system ran end to end, the output was completely correct. We still couldn't use a word of it. What it took to close the gap between correct and good, and why the analysis was never the hard part.
Cleaning Out the Garage
Before we built anything, we had to decide what kind of system we were building. Sprint 0 wasn't about code. It was about the foundational choices that determine what everything that follows can become.
Building What’s Next
A 27-person data analytics firm shares its journey of becoming AI-native—moving beyond making existing work faster to building capabilities that weren’t possible before. This is where it all started.
How Identifying One Barrier Drove 17.8% Growth in Primary Care
Most patient acquisition campaigns assume the audience is ready to listen. When they are not, more spend and broader reach will not fix it. Here is how Causeway identified a real barrier in reach and drove 17.8% growth in Primary Care for a health system.
Your Care Isn’t One Size Fits All. Why Is Your Marketing?
Most healthcare marketing is built around what your system does best. But 52% of patients choose their provider based on bedside manner and personal connection. Causeway's Drivers of Care model identifies which patients in your market are driven by quality, connection, or convenience before you spend a dollar reaching them.
Beyond GLP-1: Rethinking Your Endocrinology Service Line
Most endocrinology campaigns describe their audience but don’t tell you what to do with that information. Here’s what the data actually says about the 9.7 million likely endocrinology patients, and how to build a smarter campaign strategy around them.
The Opportunity Healthcare Marketing Can’t Afford to Ignore
Healthcare outreach keeps getting harder. It's not a messaging problem. Tim Duer on why public trust is the real barrier and why public affairs has to come before outreach begins.
Private Equity Cardiology in the Midwest. Here's What the Data Shows.
Private equity cardiology is expanding to the Midwest. Here is what the data shows in Ohio and what health systems can do to stay ahead of it.
Connection Over Convenience: What Drives Care Decisions for The PCP Loyalist
160 million Americans believe primary care is non-negotiable. The segments within that audience are specific, reachable, and largely underserved by current campaign strategies.
The ACA's Shifting Electorate: What the Data Tells You to Do Next
ACA enrollment has shifted into the heart of competitive districts. The people most exposed to the 2026 premium increases didn't choose a Marketplace plan — they had no other option. They are identifiable, measurable, and reachable. Here is what to do with that.
The Audience Persuasion Can't Reach: Here’s What’s Next
Part 2: The New Persuasion Series
Advocacy Strategy
Persuasion alone is no longer a complete strategy. There are 22.2 million issue-aligned, registered voters sitting outside conventional targeting models — never scored, never activated, and often larger than the margin of victory. Here's what it takes to find them.
Traditional Persuasion Is Saturated. Now What?
Part 1: The New Persuasion Series
Advocacy Strategy
Most advocacy programs are built around the same two levers: persuasion and base turnout. But those universes are already saturated. This piece examines why the margin is rarely lost on persuasion, and what organizations should be looking for instead.
Healthcare Marketing is No Longer “Consumer vs. Referral” - It’s Both
Patient-Led vs. Referral-Driven
Healthcare marketing is often framed as a choice between consumer-driven and referral-driven growth. In reality, decision ownership exists along a continuum shaped by acuity, influence, and operational friction. As hybrid behavior expands, aligning strategy to real-world decision pathways is becoming a competitive requirement.
Strategy Before Spend: A Smarter Way to Approach Healthcare Growth in 2026
Healthcare Marketing Strategy
Inspired by Patrick Upton’s NESHCo post, this article reframes the conversation from tactics to strategy and highlights what healthcare marketers should prioritize moving forward.
How Behavioral-Based Data Can Shape the Future of Land Use Development
Land Use Development
Land use debates are driven by human behavior, not just data. Behavioral-based insight helps teams reduce waste, anticipate resistance, and engage communities earlier with more clarity and credibility.
Beyond Retargeting: The Case for Expanding and Enriching Your First-Party Data
First Party Data
Retargeting your first-party data can only take you so far. When you enrich and expand the data you already have, you unlock a clearer picture of your audience and new opportunities to reach the next one.