Learn More from the Causeway Solutions Team

With the global appeal of Leo Messi and growing popularity of FIFA World Cup, more Americans are paying attention to soccer. Marketers, now is the time to begin planning for the upcoming 2026 FIFA World Cup. Since the U.S. is co-hosting the 2026 FIFA championship matches, look for opportunities with Major League Soccer (MLS) clubs, youth soccer programs, and more to fire up the fans. Causeway Solutions supports marketers in sports, hospitality, and travel industries among others, with data insights and analytics to reach their goals and create winning playbooks. ... READ MORE

I’m often asked how my past career as a physical therapist has helped me in my current data analytics role *or if it helps at all*. The common bond I see is the need to ingest vast amounts of information, quickly identify the most important aspects, and ultimately provide useful insights and recommendations from these key nuggets. While this may seem obvious and applicable to many careers, I consistently work with both teams to focus on avoiding the trap of acquiring mountains of metrics while overlooking the importance of quality outputs. When discussing the importance of high-value insights with our analytics team, I often refer back to the structure I used for nearly two decades as a clinical physical therapist: the SOAP note ... READ MORE

While playing sports gets the heart pumping, for some people, betting on games is an adrenaline rush. Sports betting has spiked in popularity in the U.S. thanks to increasing legalization of gambling platforms coupled with massive advertising spend. In fact, a third of consumers (33%) have engaged in some form of sports betting in the past year, according to Mintel. Over half (58%) of these bettors placed wages at least once a week. Causeway Solutions is keeping an eye on sports betting action to provide insights and data analytics to give marketing strategies a winning hand ... READ MORE

After months of uncertainty, the U.S. Department of Health and Human Services (HHS) announced on August 22, 2024, that it would withdraw its appeal of a decision deeming the HHS restrictions for using third-party tracking technologies as a violation of Health Insurance Portability and Accountability Act (HIPAA) guidelines. So, does this mean marketing teams can now freely embrace consumer tracking and messaging? Not so fast ... READ MORE

In honor of Heart Health Month, here’s how we can help you with heartfelt marketing messages. Causeway Solutions’ Healthcare Advanced Audiences identifies 22% of U.S. Adults aged 18+ who are most likely to visit a cardiologist this year, totaling 52,934,498 individuals. Built from predictive modeling, Advanced Audiences go well beyond demographics, with the ability to drill down to counties, key demographics, lifestyles and behaviors – all while maintaining HIPAA compliance. ... READ MORE

A large healthcare provider creating its own Payer/Provider Insurance Plan announced it was going to stop accepting patients on a rival provider’s insurance plan as in-network patients. The state’s Attorney General and Legislature attempted to block this move over concerns that vulnerable citizens would be left without access to healthcare as a result. ... READ MORE

If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE

At Causeway Solutions, we serve as your GPS and develop a Path to Victory which takes the guessing out of the process ... READ MORE

Data alone doesn’t equal success. To win, every bit of a campaign must work together. Causeway Solutions analyzes and applies data strategically to make campaigns more efficient and more effective ... READ MORE

From turn-to-turn navigation apps and social media platforms to personalizing services, geolocation technology has become an everyday tool for marketers and businesses. Causeway Solutions partners with industry trailblazers to offer geolocation insights to our clients. Using these advanced innovations, we deliver remarkable visibility into consumer geolocation analysis ... READ MORE

Jennifer Yoo recently joined Causeway Solutions as our Manager of Data Insights. Jennifer brings a wealth of knowledge in analyzing and interpreting absentee and early vote data and leveraging polling and modeling data in key congressional races. In our latest Causeway Cribs, check out Jennifer’s hometown. ... READ MORE

Nick Schroeter recently joined Causeway Solutions as a Marketing Analyst a few months ago. Nick works with our digital analytics and media department to build out new solutions and services for our clients. In our latest Causeway Cribs, check out Nick’s hometown. ... READ MORE