Learn More from the Causeway Solutions Team

If you're still targeting based on age, income, or zip code alone—you’re missing the bigger picture. In today’s world of advocacy, healthcare, and digital outreach, basic demographic data only scratches the surface. To truly connect with the right people, you need to understand their behaviors, beliefs, and likelihood to act ... READ MORE

Quentin Marquez is Causeway Solutions' Programmatic Solutions Coordinator. Find out more about Quentin and his hometown in the next installment of Causeway Cribs! ... READ MORE

In one of digital advertising’s most competitive sectors, sportsbooks are spending at unprecedented levels to capture attention and grow market share. But amid all that spend, a critical question remains: Are they reaching the right audience? ... READ MORE

Successful healthcare marketing relies on patient-centric content to engage patients at every step of their healthcare journey ... READ MORE

Over the last two decades, many independent primary care providers (PCPs) have been acquired by larger health systems, dramatically transforming healthcare in the United States. In fact, the American Medical Association says the share of physicians employed in practices at least partially owned by hospitals or health systems rose from 23% to 31% between 2012 and 2022. These major shifts have not only redefined U.S. healthcare operational framework, but also fundamentally altered patient care dynamics, presenting new challenges and opportunities for healthcare marketers ... READ MORE

After months of uncertainty, the U.S. Department of Health and Human Services (HHS) announced on August 22, 2024, that it would withdraw its appeal of a decision deeming the HHS restrictions for using third-party tracking technologies as a violation of Health Insurance Portability and Accountability Act (HIPAA) guidelines. So, does this mean marketing teams can now freely embrace consumer tracking and messaging? Not so fast ... READ MORE

If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE

At Causeway Solutions, we serve as your GPS and develop a Path to Victory which takes the guessing out of the process ... READ MORE

Data alone doesn’t equal success. To win, every bit of a campaign must work together. Causeway Solutions analyzes and applies data strategically to make campaigns more efficient and more effective ... READ MORE

Quentin Marquez is Causeway Solutions' Programmatic Solutions Coordinator. Find out more about Quentin and his hometown in the next installment of Causeway Cribs! ... READ MORE

Bryan Fontenot is Causeway Solutions' newest Data Analyst. Find out more about Bryan and his neighborhood in the next installment of Causeway Cribs! ... READ MORE

Nilam Keval is Causeway Solutions' Power BI Developer. Find out more about Nilam and her neighborhood in the next installment of Causeway Cribs! ... READ MORE