Learn More from the Causeway Solutions Team

There’s no better time than right now to be a data scientist. The number of jobs requiring data science skills is expected to grow by 27.9 percent by 2026, according to the U.S. Bureau of Labor Statistics. As corporations and organizations across the globe require data that’s more vast and varied than ever before, the most successful data scientists possess characteristics that are outside the norm. Here are five characteristics of extraordinary data scientists. This was first published in Dataversity. ... READ MORE

Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting ad spend. Tune in as we explore the power of the Strategic Matrix whether in politics or shopping ... READ MORE

We're proud to announce our newest team member Jamie Eppler, Causeway Solutions' new Manager of Insights. ... READ MORE

American consumers have become accustomed to the rapid increases in healthcare costs – as the rising costs of healthcare have outpaced all other spending over the past 20 years. However, during the painful cost increases over the past 12 months – healthcare costs have gone largely unchanged. How is it possible that the runaway train that is healthcare spending has been relatively unaffected by the rapid increases in prices? ... READ MORE

Time for the biannual Causeway Solutions Healthcare Index – where we survey adults throughout the country regarding their feelings and actions regarding U.S. healthcare. As part of this round of outreach, our survey took a more detailed look at the factors that are most influential for Americans when choosing health care providers. Read more to learn about 3 key drivers in provider choice and how these choices reflect different expectations of our healthcare system. ... READ MORE

The world of medicine is constantly advancing. From the gene therapy in Oxford that is halting the development of blindness to repairing the human liver with lab-grown cells, we have more access to medical miracles than ever before. However, access to medical advancement is not easy to find everywhere in the country, with certain areas having more barriers than others. How are these areas defined, what are the barriers, and what are the potential solutions moving forward? Read on as Causeway Solutions Analyst Abby Jovanovic takes us into her analysis of healthcare in distressed areas. ... READ MORE

If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE

At Causeway Solutions, we serve as your GPS and develop a Path to Victory which takes the guessing out of the process ... READ MORE

Data alone doesn’t equal success. To win, every bit of a campaign must work together. Causeway Solutions analyzes and applies data strategically to make campaigns more efficient and more effective ... READ MORE

While it’s true that loyal clients raise the potential for Customer Lifetime Values (CLVs), the latest advancements in AI, machine learning and customer analytics, make acquiring new clients much more strategic, streamlined, and cost-effective. Full article featured exclusively on insideBIGDATA. ... READ MORE

Political season is upon us and with that season comes a plethora of political ads. Bloomberg predicts that political ad spending for midterms is set to hit a record of $9 billion with Axios predicting $3 billion going into digital ad spending specifically. Ads will get to screens and eyeballs with that spending (and some helpful targeting), but who will likely pay attention to ads in general? ... READ MORE

In June of this year, box offices in the US hit a nice milestone that made multiple studios, theater owners, and moviegoers satisfied for at least one weekend. For the first time since 2018, the top 4 films have all grossed over $20 million each. What’s the source of this success? Quality films help, but in this case, the keys are product diversity and engaging the older audience. ... READ MORE