Learn More from the Causeway Solutions Team

Attracting new customers is art and science combined. Listen in as we describe the secrets of probabilistic modeling and Acquisition Analytics. By defining Audiences, marketing messages are personable, personalized and more cost-effective. Find out what drives decisions for healthcare, car buying and more. ... READ MORE

Excitement for FIFA Women's World Cup is reaching a fever pitch among sports enthusiasts worldwide. We conducted a comprehensive survey to understand fans' plans for FIFA Women's World Cup. The results are in, and they reveal a fascinating tapestry of emotions and expectations from fans across the country. Join us on this data-driven journey as we explore the diverse sentiments surrounding women's soccer ... READ MORE

Regardless of your profession, we’re all familiar with the triple constraint of speed, quality and price in business. Forward-thinking data analysts and consultants specializing in AI, machine learning, predictive and prescriptive modeling will advise their clients to prioritize quality and accuracy over speed and price. Here are three tips for staying up to date on the latest AI innovations. ... READ MORE

A large healthcare provider creating its own Payer/Provider Insurance Plan announced it was going to stop accepting patients on a rival provider’s insurance plan as in-network patients. The state’s Attorney General and Legislature attempted to block this move over concerns that vulnerable citizens would be left without access to healthcare as a result. ... READ MORE

American consumers have become accustomed to the rapid increases in healthcare costs – as the rising costs of healthcare have outpaced all other spending over the past 20 years. However, during the painful cost increases over the past 12 months – healthcare costs have gone largely unchanged. How is it possible that the runaway train that is healthcare spending has been relatively unaffected by the rapid increases in prices? ... READ MORE

Time for the biannual Causeway Solutions Healthcare Index – where we survey adults throughout the country regarding their feelings and actions regarding U.S. healthcare. As part of this round of outreach, our survey took a more detailed look at the factors that are most influential for Americans when choosing health care providers. Read more to learn about 3 key drivers in provider choice and how these choices reflect different expectations of our healthcare system. ... READ MORE

If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE

At Causeway Solutions, we serve as your GPS and develop a Path to Victory which takes the guessing out of the process ... READ MORE

Data alone doesn’t equal success. To win, every bit of a campaign must work together. Causeway Solutions analyzes and applies data strategically to make campaigns more efficient and more effective ... READ MORE

Global revenue in the beauty and personal care industry amounts to $571 billion in 2023 and is projected to reach $784 billion by 2027. With more and more people across the nation buying personal care and beauty products, the beauty industry is growing at a rapid speed. That said, understanding and anticipating consumer habits – through data analysis techniques – is vital. ... READ MORE

There’s no denying FIFA World Cup is a global phenomenon. In fact, Washington, DC bars will stay open 24 hours during the 2023 World Cup series. However, here in the U.S., soccer is still a burgeoning sport – this despite the United States Women’s National Team (USWNT) going for a three-peat as World Cup champions. ... READ MORE

While it’s true that loyal clients raise the potential for Customer Lifetime Values (CLVs), the latest advancements in AI, machine learning and customer analytics, make acquiring new clients much more strategic, streamlined, and cost-effective. Full article featured exclusively on insideBIGDATA. ... READ MORE