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Catharine Szefcyk Catharine Szefcyk

It’s Time to Breakup with Your Old KPIs

For years, marketers have been chasing the same metrics; clicks, impressions, open rates. But in 2025, those numbers tell only part of the story. They measure activity, not impact.

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Catharine Szefcyk Catharine Szefcyk

Your Care Isn’t One Size Fits All. Why Is Your Marketing?

True marketing efficiency isn't about reaching more people; it's about reaching the right people with the message they are already waiting to hear. It’s about moving beyond who might need your service (demographics) and understanding why they make a choice (values).

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