Healthcare and senior living marketers must move beyond traditional demographic segmentation and embrace more advanced tools that reveal behavioral patterns, decision-making dynamics, and personal motivators.

GLP-1 medications have skyrocketed into the public conversation—fueled by media coverage, influencer attention, and growing medical credibility.

If you're still targeting based on age, income, or zip code alone—you’re missing the bigger picture.

In one of digital advertising’s most competitive sectors, sportsbooks are spending at unprecedented levels to capture attention and grow market share.