Marketing is complex, but reaching the right audience shouldn’t be.
At Causeway, we provide strategies that help you acquire, activate, and engage audiences more effectively.
Most campaigns lose nearly half their advertising budget to inefficiency.
We often see wasted impressions, fragmented data, and targeting built on surface-level demographics. Many teams stop at who people are. Few understand what they’ll do next.
Causeway Solutions closes that gap.
We help organizations grow through predictive analytics and precision audience intelligence - because every dollar and every impression should have purpose.
Our Story
Our Story
Born from political campaigns where precision is non-negotiable, Causeway Solutions was founded on a simple idea: don’t just find people who fit a demographic - find the ones who will act.
That DNA shapes everything we do today. Through predictive analytics and national audience modeling, we help clients identify, understand, and activate their highest-value audiences with confidence.
Like the Causeway Bridge near New Orleans, our mission is to connect organizations to insights that keep pace with shifting markets, changing behaviors, and evolving public opinion.
WHY CHOOSE CAUSEWAY?
We’re not a platform.
We’re not SaaS.
We’re not a one-size-fits all.
We’re your co-pilot.
We work alongside your team as a strategic partner - translating analytics into decisions, and decisions into measurable outcomes. Through predictive modeling, advanced audience development, and strategies rooted in real behavior, we help organizations eliminate waste, sharpen investment, and improve performance.
Our philosophy is simple:
Don’t just reach more people. Reach the right people.
Proven Results
+$2.9M in opening weekend revenue without increasing spend
Up to 3x higher campaign ROI
Move audiences through the funnel 20% faster
29,000 new health plan conversions delivered
Behind every data point is a person. Data and analytics are essential, but nothing replaces authentic human feedback that reveals true consumer needs and experiences. At Causeway, we uncover those answers.
The Power of Causeway Data
260 million+ U.S. consumer profiles
Our continuously updated dataset keeps pace with real people - delivering one of the most comprehensive, current views of U.S. consumers available today.
15,000+ attributes per profile
We go beyond surface-level demographics. With more than 15,000 behavioral, psychographic, and lifestyle attributes per profile, we uncover not just who people are — but what they’re likely to do next.
Precision powered by predictive analytics
Our proprietary models transform raw data into actionable insights, helping you target, engage, and activate audiences with confidence.