Marketing is complex. Reaching the right audience shouldn’t be.
Causeway is the behavioral strategist that helps marketers reduce waste by focusing on the audiences most likely to drive action.
Most campaigns lose nearly half their advertising budget to inefficiency.
Surface-level targeting creates wasted impressions and unclear results. Causeway helps teams focus on the audiences most likely to act, so every dollar has purpose.
Our philosophy is simple:
Don’t just reach more people. Reach the right people.
Proven Results
+$2.9M in opening weekend revenue without increasing spend
Up to 3x higher campaign ROI
Move audiences through the funnel 20% faster
29,000 new health plan conversions delivered
Behind every data point is a person. Data and analytics are essential, but nothing replaces authentic human feedback that reveals true consumer needs and experiences. At Causeway, we uncover those answers.
The Power of Causeway Data
260 million+ U.S. consumer profiles
Our continuously updated dataset keeps pace with real people - delivering one of the most comprehensive, current views of U.S. consumers available today.
15,000+ attributes per profile
We go beyond surface-level demographics. With more than 15,000 behavioral, psychographic, and lifestyle attributes per profile, we uncover not just who people are — but what they’re likely to do next.
Precision powered by predictive analytics
Our proprietary models transform raw data into actionable insights, helping you target, engage, and activate audiences with confidence.