Where Data Becomes Strategy

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AI Belongs in the Budget Meeting
Advocacy Strategy Catharine Szefcyk Advocacy Strategy Catharine Szefcyk

AI Belongs in the Budget Meeting

Advocacy budgets have always been won on relationships and judgment. The strongest ones are increasingly won on something else too: direct access to the audience data behind the ask, so the case for spending stands on evidence leadership can evaluate, not just conviction.

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Finding a Tailwind
Advocacy Strategy Catharine Szefcyk Advocacy Strategy Catharine Szefcyk

Finding a Tailwind

If two issues have the same level of public support, should they get the same budget? Not necessarily. Looking at support alongside opposition can reveal where an advocacy message has more room to work—and where it may require more investment.

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