Where Data Becomes Strategy
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Who Is Worried About Energy Affordability, and Who Will Act?
The voters most worried about their energy bills are disproportionately the least likely to vote. Here's how to size an energy affordability audience by district, and what it would take to move each part of it.
AI Belongs in the Budget Meeting
Advocacy budgets have always been won on relationships and judgment. The strongest ones are increasingly won on something else too: direct access to the audience data behind the ask, so the case for spending stands on evidence leadership can evaluate, not just conviction.
Finding a Tailwind
If two issues have the same level of public support, should they get the same budget? Not necessarily. Looking at support alongside opposition can reveal where an advocacy message has more room to work—and where it may require more investment.