Frequently Asked Questions
Does Causeway Solutions provide audience research and insights?
Yes. Audience research and behavioral insight are the foundation of every Causeway engagement. We identify who your audience is, what's driving their decisions, and what will move them — then build a targeting and messaging strategy around it.
What are the benefits of using predictive audience models in digital advertising?
Predictive models let you reach people before they act, instead of chasing people who already have. That means finding net-new customers, spending less on audiences who were never going to convert, and getting ahead of demand rather than reacting to it.
How do I integrate behavioral data into my marketing strategy?
Start with the decision you're trying to influence, then work backward. We build the model, define the audience, and translate it into a targeting strategy. You don't need your own data infrastructure to start; we can work from third-party data and build from there.
What are effective strategies to reduce wasted impressions in marketing campaigns?
Most wasted spend goes to an audience that's simply too broad — a wide net that pays to reach people who were never going to convert. The fix is precision: we use predictive models to identify who's actually likely to act, so your budget concentrates on the people worth reaching instead of everyone within range.
Which DSPs and platforms can I activate Causeway audiences on?
Causeway audiences activate everywhere you already buy. Programmatic DSPs include The Trade Desk, Google DV360, Amazon DSP, Yahoo DSP, Illumin, and other LiveRamp-connected seats. They also run across CTV, OTT, and online-video pre-roll through connected DSPs.
What audience categories does Causeway Solutions offer?
200+ on-demand predictive audiences across nine categories: Healthcare & Wellness, Sports & Entertainment, Media & Streaming, Automotive, Food & Beverage, Financial & Lifestyle, Travel & Lodging, Voter & Political, and Demographics & Identity. They're built from 260M+ U.S. consumer profiles and 210M+ voter records, with 15,000+ signals per person.
Can I use Causeway audiences on paid social?
Yes. Causeway audiences work across Meta, Snapchat, X, Pinterest, and TikTok. The segment is onboarded as a shared custom audience in your ad account. It's the same audience you run programmatically, so targeting stays consistent across every channel.
What makes Causeway Solutions different from other data providers?
They're predictive, not reactive — a forward-looking view of intent that reaches people before they show up in claims, purchase, or voter-file data. And it's one methodology across every category, so you get a single data partner for healthcare, consumer, fan, and voter audiences, with transparent targeting logic your team can actually explain.
Can I activate Causeway audiences myself, or does Causeway run it?
You can self-serve — activate off-the-shelf and custom audiences in your own DSP or ad account and manage the campaign — or have Causeway plan, build, and run campaigns through our managed service product.