Your Care Isn’t One Size Fits All. Why Is Your Marketing?
You have a powerful story to tell.
Maybe it's about your national awards in cardiology. Maybe it's the compassionate, consistent care your teams provide. Or maybe it's the unparalleled convenience of your many locations and telehealth options.
So, you launch a campaign to shout it from the rooftops. But the results feel diluted. Your message, aimed at everyone, doesn't fully resonate with anyone. You're stuck in a cycle of spending more to reach more, hoping to capture the right patients along the way.
There is a more intelligent, efficient, and effective way.
Understand the “why” behind patient choice
True marketing efficiency isn't about reaching more people; it's about reaching the right people with the message they are already waiting to hear. It’s about moving beyond who might need your service (demographics) and understanding why they make a choice (values).
At Causeway Solutions, we call this the "Drivers of Care."
Our analytics identify the primary value that motivates a patient's healthcare decisions. This allows you to stop broadcasting a generic message and start a meaningful conversation.
The three drivers of care
Where your message (and marketing spend) gets lost
When you give everyone the same message, you're speaking to a diverse audience with different priorities. Our data reveals the true landscape of patient drivers, and as you can see, if your ad spend isn't targeted, a significant portion simply won't resonate. You're giving patients who prioritize convenience a message about quality, and those who seek connection a message about technology.
It's not just inefficient; it's a wasted opportunity to genuinely connect.
From insight to activation in 3 simple steps
We make it easy to put this powerful strategy to work. Our process is designed for clarity and immediate impact.
Predict: We begin by using predictive analytics to identify the precise individuals in your specific market who are most likely to need your service line in the near future.
Understand: We then overlay our proprietary "Drivers of Care" model to segment that audience, revealing the core values that will actually drive their decision-making.
Reach: Finally, we can deliver these distinct, high-value audiences (Quality, Connection, Convenience) for seamless activation across all your channels—from digital advertising to direct mail.
Ready to Maximize Your Marketing ROI?
Stop wasting impressions on the consumers who value other things. Start connecting with the patients who are actively searching for the unique strengths you offer.
Schedule a brief consultation, and we'll show you exactly what these high-value audiences look like in your market.