Government Affairs
The persuadable middle decides the outcome. We help you find it - and move it.
Policy outcomes rarely turn on the people who already agree with you. They turn on the persuadable middle - the voters and stakeholders whose position is still forming, and whose reasons for leaning one way or another are rarely the ones you’d assume.
We map where sentiment actually sits, who is movable, and what message moves them. That lets advocates spend energy where it changes the count - not where it preaches to the converted.
Proof
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53% of voters initially supported a piece of legislation, and most tracking said it would pass. We found the persuadable voters who could be moved to “no” and the arguments that would move them. When the votes were counted, the law failed - 36% yes.
