Healthcare & Senior Living
Understand the beliefs behind every care decision.
We find the beliefs driving decisions, then help you change the ones standing between people and the care they need. That means knowing which families are weighing a service line, which patients think you’re out of reach, and what would actually move them - before a dollar goes to outreach.
Proof
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A major health system was losing patients to a myth. Our custom research uncovered 185,000 insured people who believed the system was out of network - when it wasn’t. A targeted education campaign corrected the record and drove a 17.8% lift in new primary care visits, with an estimated $336K–$420K in total financial impact once follow-up care was counted.
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When a hospital needed to win open enrollment for its preferred plan, we identified a footprint of 157,667 likely switchers and targeted them one to one. Willingness to switch climbed from 22% to 56% - and the data helped produce a net 29,000 transfers.
