Sports & Entertainment
Turn fan passion into attendance and revenue you can measure.
Fans are everywhere. The ones who will actually buy a ticket, show up, or buy merch this weekend are a smaller, more specific group - and they don’t always look like the audience you’d expect.
We identify the people most likely to act, not just the ones most likely to click, and point your spend at them. The result is attention that converts - into attendance and revenue you can trace.
Proof
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In sports, our targeting drove a 29% year-over-year lift in local attendance at the Sun Belt Conference tournament - 804,000 impressions and 805 ticket purchases pointed at the fans most likely to fill seats.
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On another release, we traced $600K in connected-TV spend to 42,020 verified theater visits and $630,300 in ticket sales over three weeks.
