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84% of Sports Fans Stream. But How Many Can Your Ads Actually Reach?
84% of sports fans stream, but only 44% regularly watch major ad-supported streaming tiers. Causeway Solutions' latest research reveals how casual and super fans differ in their viewing habits, and why those differences matter when deciding where to invest your advertising dollars.
Who Is Worried About Energy Affordability, and Who Will Act?
The voters most worried about their energy bills are disproportionately the least likely to vote. Here's how to size an energy affordability audience by district, and what it would take to move each part of it.