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The Audience Persuasion Can't Reach: Here’s What’s Next
Part 2: The New Persuasion Series
Advocacy Strategy
Persuasion alone is no longer a complete strategy. There are 22.2 million issue-aligned, registered voters sitting outside conventional targeting models — never scored, never activated, and often larger than the margin of victory. Here's what it takes to find them.
Traditional Persuasion Is Saturated. Now What?
Part 1: The New Persuasion Series
Advocacy Strategy
Most advocacy programs are built around the same two levers: persuasion and base turnout. But those universes are already saturated. This piece examines why the margin is rarely lost on persuasion, and what organizations should be looking for instead.