Where Data Becomes Strategy
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AI Belongs in the Budget Meeting
Advocacy budgets have always been won on relationships and judgment. The strongest ones are increasingly won on something else too: direct access to the audience data behind the ask, so the case for spending stands on evidence leadership can evaluate, not just conviction.
The Opportunity Healthcare Marketing Can’t Afford to Ignore
Healthcare outreach keeps getting harder. It's not a messaging problem. Tim Duer on why public trust is the real barrier and why public affairs has to come before outreach begins.
The ACA's Shifting Electorate: What the Data Tells You to Do Next
ACA enrollment has shifted into the heart of competitive districts. The people most exposed to the 2026 premium increases didn't choose a Marketplace plan — they had no other option. They are identifiable, measurable, and reachable. Here is what to do with that.
The Audience Persuasion Can't Reach: Here’s What’s Next
Part 2: The New Persuasion Series
Advocacy Strategy
Persuasion alone is no longer a complete strategy. There are 22.2 million issue-aligned, registered voters sitting outside conventional targeting models — never scored, never activated, and often larger than the margin of victory. Here's what it takes to find them.
Traditional Persuasion Is Saturated. Now What?
Part 1: The New Persuasion Series
Advocacy Strategy
Most advocacy programs are built around the same two levers: persuasion and base turnout. But those universes are already saturated. This piece examines why the margin is rarely lost on persuasion, and what organizations should be looking for instead.