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The ACA's Shifting Electorate: What the Data Tells You to Do Next
Catharine Szefcyk Catharine Szefcyk

The ACA's Shifting Electorate: What the Data Tells You to Do Next

Part 3: The New Persuasion Series

Advocacy Strategy

ACA enrollment has shifted into the heart of competitive districts. The people most exposed to the 2026 premium increases didn't choose a Marketplace plan — they had no other option. They are identifiable, measurable, and reachable. Here is what to do with that.

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The Audience Persuasion Can't Reach: Here’s What’s Next
Catharine Szefcyk Catharine Szefcyk

The Audience Persuasion Can't Reach: Here’s What’s Next

Part 2: The New Persuasion Series

Advocacy Strategy

Persuasion alone is no longer a complete strategy. There are 22.2 million issue-aligned, registered voters sitting outside conventional targeting models — never scored, never activated, and often larger than the margin of victory. Here's what it takes to find them.

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Traditional Persuasion Is Saturated. Now What?
Catharine Szefcyk Catharine Szefcyk

Traditional Persuasion Is Saturated. Now What?

Part 1: The New Persuasion Series

Advocacy Strategy

Most advocacy programs are built around the same two levers: persuasion and base turnout. But those universes are already saturated. This piece examines why the margin is rarely lost on persuasion, and what organizations should be looking for instead.

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