Where Data Becomes Strategy
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Finding a Tailwind
If two issues have the same level of public support, should they get the same budget? Not necessarily. Looking at support alongside opposition can reveal where an advocacy message has more room to work—and where it may require more investment.
Where Party Stops Predicting
Every voter file sorts people by party first. But a lot of voters don't behave the way their registration predicts, and those are often the people who decide close races. Here's how to find them.
The ACA's Shifting Electorate: What the Data Tells You to Do Next
ACA enrollment has shifted into the heart of competitive districts. The people most exposed to the 2026 premium increases didn't choose a Marketplace plan — they had no other option. They are identifiable, measurable, and reachable. Here is what to do with that.
The Audience Persuasion Can't Reach: Here’s What’s Next
Part 2: The New Persuasion Series
Advocacy Strategy
Persuasion alone is no longer a complete strategy. There are 22.2 million issue-aligned, registered voters sitting outside conventional targeting models — never scored, never activated, and often larger than the margin of victory. Here's what it takes to find them.
How Behavioral-Based Data Can Shape the Future of Land Use Development
Land Use Development
Land use debates are driven by human behavior, not just data. Behavioral-based insight helps teams reduce waste, anticipate resistance, and engage communities earlier with more clarity and credibility.