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How Identifying One Barrier Drove 17.8% Growth in Primary Care
Catharine Szefcyk Catharine Szefcyk

How Identifying One Barrier Drove 17.8% Growth in Primary Care

Most patient acquisition campaigns assume the audience is ready to listen. When they are not, more spend and broader reach will not fix it. Here is how Causeway identified a real barrier in reach and drove 17.8% growth in Primary Care for a health system.

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The ACA's Shifting Electorate: What the Data Tells You to Do Next
Catharine Szefcyk Catharine Szefcyk

The ACA's Shifting Electorate: What the Data Tells You to Do Next

ACA enrollment has shifted into the heart of competitive districts. The people most exposed to the 2026 premium increases didn't choose a Marketplace plan — they had no other option. They are identifiable, measurable, and reachable. Here is what to do with that.

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