Where Data Becomes Strategy
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How Identifying One Barrier Drove 17.8% Growth in Primary Care
Most patient acquisition campaigns assume the audience is ready to listen. When they are not, more spend and broader reach will not fix it. Here is how Causeway identified a real barrier in reach and drove 17.8% growth in Primary Care for a health system.
Private Equity Cardiology in the Midwest. Here's What the Data Shows.
Private equity cardiology is expanding to the Midwest. Here is what the data shows in Ohio and what health systems can do to stay ahead of it.
Connection Over Convenience: What Drives Care Decisions for The PCP Loyalist
160 million Americans believe primary care is non-negotiable. The segments within that audience are specific, reachable, and largely underserved by current campaign strategies.
The ACA's Shifting Electorate: What the Data Tells You to Do Next
ACA enrollment has shifted into the heart of competitive districts. The people most exposed to the 2026 premium increases didn't choose a Marketplace plan — they had no other option. They are identifiable, measurable, and reachable. Here is what to do with that.
Beyond Retargeting: The Case for Expanding and Enriching Your First-Party Data
First Party Data
Retargeting your first-party data can only take you so far. When you enrich and expand the data you already have, you unlock a clearer picture of your audience and new opportunities to reach the next one.