Despite the proliferation of customer relationship management (CRM) systems and collaboration tools, marketing and sales teams are often disconnected and misaligned on goals and strategies. According to HubSpot, 31% of marketers don’t have a single source of truth for all their marketing data. Only 27% say their marketing data is fully integrated with the tools they use.

Data scientists are among the team members who need to be better connected. When data scientists analyze complex data sets, they need to understand which metrics are important to the marketing and sales teams to communicate effectively and support their company’s business goals.

Grab our “Best Practices for Increasing Collaboration for Data Scientists, Marketing and Sales Teams.”

Thérèse Mulvey, Vice President of Strategy & Insight at Causeway Solutions, shares four steps for overcoming disconnection and improving collaborations between data scientists, marketing and sales teams – from aligning on goals and incentivizing desired outcomes to harnessing a data concierge.

Grab the Best Practices!