Data Insights With Causeway Solutions
Understanding The Electorate
A winning strategy needs to be built on a solid foundation of quality data. At Causeway Solutions, we work tirelessly to maintain current and complete datasets - including our client's proprietary, first-party data, conduct quantitative and qualitative research, and employ state-of-the-art algorithms to ensure our clients are following the most efficient and effective roadmap possible.
Tailoring Your Approach
Your path to success needs to be customized to tailor-fit your specific campaign. A tailored approach built upon a solid data foundation is invaluable in the clarity and flexibility it provides. We provide plain-language analyses to our customers, so they understand the HOW and WHY of our predictions and TRUST that the suggested pathway gives them the best opportunity for success.
Executing Your Plan
A successful plan needs to be flexible and evolve with the ever-changing political landscape. We work directly with our clients to create, monitor, and manage a plan focused on making specific missions successful. Our team complements the in-house analytics you already have and helps you develop the analytics you need.
Know your electorate
Using predictive modeling, Causeway Solutions provides highly targeted insights to measure public sentiment and deliver actionable data to our clients. Our experienced team works together with our clients to understand their needs and to produce customized analytics that provide solutions suited to their real-world requirements.
When we deliver our models, we provide more than just the data. We include actionable intelligence. Our models are not just predictive, they are prescriptive, and we will work with you to turn the data we produce into actions that can be taken with results that can be measured.
Measure public sentiment to drive success
Survey research allows you to take the temperature of the electorate at any given point in time to see where things stand at that moment.
Whether you need a quick brushfire poll or a more in depth look at messaging nuances, our experienced team is here to help you find the answers you need.
Understand voter behavior
Quantitative data, such as surveys and models, gives insights into the electorate such as where a person falls on the partisanship spectrum, what issues are likely to resonate with a voter, and how likely a voter is to turnout in an election, but it cannot tell us anything qualitative.
Focus groups allow us to better understand the electorate by studying specific segments to better understand who they are and why they behave like they do. This helps create effective messaging plans for those groups, creating more effective voter contact programs and multiplying the power of the quantitative data.
Monitor your campaign and adjust in real time
At Causeway Solutions, we understand that state legislative caucuses have a distinct set of needs when it comes to data and analytics.
Winning on a district-by-district level looks very different from winning at the statewide level, and we have a proven track record of helping state caucuses do exactly that.
Learn how Causeway Solutions helped Kentucky Republicans
increase targeted turnout by 14% and regain control of the House for the first time since 1920.
That's Data Done Right.