insideBigData, Analytics, AI
January 6, 2023
“It is six to seven times more expensive to acquire a new customer than it is to keep a current one.” That’s an often-repeated business adage from a decade-old White House Office of Consumer Affairs report.
It’s true that loyal clients raise the potential for Customer Lifetime Values (CLVs). However, with the latest advancements in AI, machine learning, and customer analytics, acquiring new clients can be much more strategic, streamlined, and cost-effective.
William Skelly, CEO of Causeway Solutions, provides a list of some of the modern customer acquisition technologies and techniques in an exclusive article featured on InsideBIGDATA, “Acquiring New Customers Using AI, Machine Learning and Customer Analytics.”
Discover more on insideBIGDATA: https://insidebigdata.com/2023/01/05/acquiring-new-customers-using-ai-machine-learning-and-customer-analytics/.