Connect With Causeway: Strategic Matrix Segmentation – From Politics to Shopping

Causeway Solutions

Connect With Causeway, Causeway Strategic Matrix, Audiences

May 15, 2023

Connect With Causeway: Strategic Matrix Segmentation – From Politics to Shopping

Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting ad spend. Tune in as we explore the power of the Strategic Matrix whether in politics or shopping.

Listen to the full episode!

See an example of the Strategic Matrix:

ExampleNationalGenericBallotMatrix


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