Marketing, AI, Analytics
October 12, 2021
In fact, oftentimes, the results of a model are outliers from conventional wisdom. Without human interaction, it's impossible to know if those anomalies are truly new discoveries and patterns or simply errors in the modeling. Without this human component, many of the brightest gems might be missed.
This process, known effectively as augmented machine learning, is the very crux of Causeway Solutions’ approach to modeling and analytics.
Bringing together - or bridging - the domain experts with our deep bench of data scientists remains the single most powerful aspect of what Causeway Solutions offers to our clients.
Bad assumptions that are not vetted through human scrutiny just compound into bad analytics and therefore bad predictions and prescriptions.
Part of the problem with "bad" AI is simply ensuring that the outputs and streams of these models and algorithms are clear, concise, and easily understandable and businesses are starting to recognize that. In fact, according to a recent PWC survey, over 35% of businesses are focused on making machine learning more understandable to "regular" consumers.
At the end of the day - human interaction with machine learning will be a major differentiator between successes and failures for many businesses implementing new AI procedures. Causeway Solutions will remain at the forefront of that innovation and continue to develop best-of-class innovations and insight to make your AI work better.
To learn more, visit Causeway Solutions to get started!