Drive Engagement and Marketing Results with Digital Audiences

Drive Engagement and Marketing Results with Digital Audiences

Knowing your audience helps you achieve better marketing results. You’ll create more relevant content, improve engagement and drive desired action by targeting the right users with personalized messages.

An effective way to communicate directly with your prospective customer is by employing digital audiences. Digital audiences are groups of online users with shared interests, demographics or behaviors. They can be reached through digital channels such as websites, social media and online ads.

Causeway Solutions’ Digital Audiences

Causeway Solutions maintains hundreds of off-the-shelf voter and consumer-based audiences available in select data marketplaces. Audiences are updated quarterly to ensure the most up to date and relevant data is available to data buyers.

Proven Results

• 2,000+ advertisers use Causeway Solutions’ Audiences.
• Over 700 off-the-shelf strategic audiences available in digital marketplaces.
• Over a billion impressions served using our Audiences.

Why Use Causeway Solutions’ Digital Audiences?

Extensive Reach:

• Causeway Solutions’ digital audiences, supported by LiveRamp’s robust identity graph, provide extensive reach, flexibility and quality for targeted online advertising. Achieve true multi-channel reach across platforms and devices.

Flexibility:

• No lock-in to list rentals; mix and match audiences based on campaign goals.
• Charged only on activation.

Quality:

• Audiences updated quarterly to ensure relevance and effectiveness.

We offer both custom and public audiences. Our public audiences are built at the national level and can be further segmented by geography or other dimensions in downstream platforms.

Causeway Solutions’ audiences can be found in several digital marketplaces such as LiveRamp, The Trade Desk, StackAdapt, SimpliFi and others. Additionally, Causeway Solutions can distribute audiences directly to client seats in hundreds of DSPs.

Reach out to [email protected] for more information or distribution to preferred platforms.

Thérèse Mulvey is Vice President of Strategy & Insight at Causeway Solutions, a leading provider of Acquisition Analytics and innovative data services. Thérèse has worked in media, including television, newspaper, direct mail and digital, where she successfully translated consumer data into insights that address key business issues. She has over two decades of success driving profit, growth and market expansion through the strategic optimization of marketing analytics, research and business development. Causeway Solutions empowers clients to make smart, timely, data-driven decisions through real-time consumer insights to better reach target audiences. Learn more at CausewaySolutions.com.

To learn more, visit Causeway Solutions to get started!