Thérèse Mulvey
Audiences, Total Actionable Market Solution, Market Sizing
September 30, 2024
Market sizing is critical to understanding the potential revenue and profitability of your products and services. Marketers and advertisers use the information to identify the audiences that are reachable and likely to convert into customers. But what if you could go beyond that and identify the market that is actionable, willing to engage and more likely to give you a better ROI.
First let’s review what we mean by market sizing. Market sizing helps target qualified audiences, as well as establish realistic expectations for long-term planning. Knowing the terms used for market sizing will support operational decisions, improve pricing structures, etc.
TAM (Total Addressable Market): The broadest possible market size, including all potential customers.
SAM (Serviceable Available Market): The portion of TAM that you can serve with your current offerings and reach.
Total Actionable Market: The actionable segment of SAM that you can effectively target and convert into customers.
By harnessing these insights, organizations can better allocate resources, refine their marketing strategies, and ultimately enhance ROI with more targeted advertising campaigns.
Causeway Solutions takes market sizing one step further by providing our clients with a Total Actionable Market Solution to pinpoint the most promising market segments—audiences who are more likely to engage, convert, or take a desired action. We go beyond traditional metrics by leveraging advanced data analytics and behavioral insights to identify high-value prospects, transforming the way businesses approach marketing.
Our solution delivers several key features that ensure you’re focusing on the right audiences, at the right time, with the right message.
Focused Targeting: Identifies the most relevant and reachable segments.
Resource Efficiency: Optimizes allocation of resources toward high-potential segments and eliminates segments that you cannot or do not need to activate.
Realistic Market: Provides an attainable market view based on current capabilities.
Strategic Alignment: Aligns market opportunities with the company’s long-term goals.
Market Adaptability: Allows for quick adjustments as market conditions change and campaign results become available.
The Total Actionable Market Solution is perfect for:
The solution delivers positive impact across industries, including Healthcare, Restaurant, Sports, Retail, Political, and Travel/Hospitality and more.
1. Custom Audience Segments - Excel or CSV file with segmented groups for target marketing.
2. Insights Report - Report containing detailed insights into customer segments based on demographics and behavior, along with recommendations for customer acquisition strategies.
3. Ongoing Support - Ongoing analytics support during 6–12-month contracts, including regular meetings with key stakeholders to maximize audience insights and strategy.
After reviewing and analyzing market sizing data, we help clients to uncover areas for growth and improve strategies to increase market share.
Ready to unlock growth opportunities? Contact us at [email protected] to learn how our Total Actionable Market Solution can help you expand your market share.
Thérèse Mulvey is Vice President of Strategy & Insight at Causeway Solutions, a leading provider of Acquisition Analytics and innovative data services. Thérèse has worked in media, including television, newspaper, direct mail and digital, where she successfully translated consumer data into insights that address key business issues. She has over two decades of success driving profit, growth and market expansion through the strategic optimization of marketing analytics, research and business development. Causeway Solutions empowers clients to make smart, timely, data-driven decisions through real-time consumer insights to better reach target audiences. Learn more at CausewaySolutions.com.
To learn more, visit Causeway Solutions to get started!