Thérèse Mulvey
New Movers, Data Strategy, Marketing
October 28, 2024
Roughly 35.5 million Americans move each year. According to Zillow, 21% of movers spent $10,000 or more on products and services, including moving supplies, appliances, furniture and home improvement.[1]
Marketing to new movers is a sound strategy since they’re likely to have greater lifetime value. Epsilon says new movers are five times more likely to become long-term customers if you reach them before the competition.[2]
Causeway Solutions has two solutions to help marketers connect with new movers. We offer these services as part of customized data strategies.
1. New Mover List - a marketing resource that includes individuals who have recently relocated to a new address. This information is available early, allowing marketers to reach new movers with targeted campaigns or welcome messages, increasing chances of connecting with new consumer prospects. The new mover list can include the new address, previous address, and other consumer flags.
2. New Movers Solution - a dynamic solution offering flexible subscription plans – available weekly or monthly – designed to align with an organization’s geographic targeting strategies. This exclusive list unlocks access to the latest addresses well in advance of consumer file updates, delivering an unparalleled advantage for precise and effective targeting strategies.
People moving to a new community will need a variety of products and services from new doctors and healthcare providers to vehicle repair, pet care, grocery stores and more. Plus, new movers are open to change so now’s the time to get their attention. Offer an introductory special, free trial or limited-time promotion.
Reach out at [email protected] for support with new movers solutions and acquisition analytics.
Thérèse Mulvey is Vice President of Strategy & Insight at Causeway Solutions, a leading provider of Acquisition Analytics and innovative data services. Thérèse has worked in media, including television, newspaper, direct mail and digital, where she successfully translated consumer data into insights that address key business issues. She has over two decades of success driving profit, growth and market expansion through the strategic optimization of marketing analytics, research and business development. Causeway Solutions empowers clients to make smart, timely, data-driven decisions through real-time consumer insights to better reach target audiences. Learn more at CausewaySolutions.com.
To learn more, visit Causeway Solutions to get started!