New Year’s Resolutions: Fitness and Goal Setting

Erin Rogers

Data, Monthly Survey, New Year's Resolutions

January 8, 2024

New Year’s Resolutions: Fitness and Goal Setting

The New Year, fresh outlook, and resolutions go hand-in-hand. It’s an ideal time to look ahead, consider healthier habits, learn new skills, and other self-improvements.

In fact, the majority of Americans make some sort of New Year’s resolution and goal setting, according to Gallup.[1]

Causeway Solutions conducts a monthly online survey of more than 800 adults aged 18+ to identify trends in consumer behavior and attitudes. Our November 2023 survey revealed interesting insights about New Year’s resolutions:*

  • 33% of respondents planned to make self-care (exercise, eating healthier) resolutions.
  • 19% reported wanting to accomplish more (saving money, investing, working toward a promotion).
  • Of those who responded with a self-care resolution, the breakdown was about 30% in each of the different age groups.
  • Millennials (born 1981 – 1996) and Gen Z (born 1997 – 2012) are most likely to have the goal of wanting to accomplish more (36% and 33% respectively).
  • Additionally, those most likely to make resolutions are also more likely to be college-educated and make over $75,000 per year.
  • The top resolutions for this group for 2024 are self-care and to accomplish more.
  • While the types of goals remain similar, self-care and accomplishing more are the highest priority. There is a higher number of those who responded with no intention of making a resolution.

But not everyone makes resolutions. Other findings from our survey:*

  • 31% don’t make any New Year’s resolutions.
  • Of those that don’t make resolutions, Gen X (born 1965 – 1980) and Baby Boomers (born 1946 – 1964) make up the largest segments of this group (30% and 43% respectively)

Most Common New Year’s Resolutions

For those who make New Year’s resolutions, the Forbes Health/OnePoll survey found the most popular 2024 goals include the following[2]:

  • Improved fitness (48%)
  • Improved finances (38%)
  • Improved mental health (36%)
  • Lose weight (34%)
  • Improved diet (32%)

Stay tuned as we go back in the field in the coming weeks to provide a follow-up on consumers’ progress with their New Year’s resolutions. Whether or not you make New Year’s resolutions, thanks for joining us as we anticipate more adventures and advancements in 2024!

*About Causeway Solutions’ Monthly Surveys

Causeway Solutions conducts a monthly online survey of 800+ U.S. Adults aged 18+. The data offers snapshots into consumer attitudes and behaviors, which support industry trends. Insights include optimism about the economy, plan to purchase and media usage. Causeway Solutions offers key industry profiles, including healthcare, entertainment, sports, travel, restaurants and more.


[1]: “7 in 10 American plan to set goals for 2023: Gallup,” The Hill
[2]: “2024 New Year’s Resolutions: Nearly Half Cite Fitness as Their Top Priority,” Forbes Health