The Causeway Solutions Methodology

Thérèse Mulvey

Data Analytics, Methodology

May 20, 2024

The Causeway Solutions Methodology

As a leading provider of innovative data services and actionable analytics, we empower our clients to make smart, timely, data-driven decisions through real-time insights into risks and opportunities.

Our proprietary, AI-powered suite of analytics tools simplify and integrate data and information within your organization. Causeway Solutions can provide custom data-based solutions that bridge on-the-ground activities and strategic decision making for a successful outcome to your campaign or corporate project.

We offer state-of-the-art infrastructure to develop and deploy solutions and information specific to your organization. Causeway Solutions’ data concierge services ensure the data drives the strategies and tactics used by your company or campaign.

Here’s a simplified view of our methodology:

Step #1 Data Development

Identify project goals. Design script to create variables needed for modeling.

Step #2 Data Collection

Data acquisition, field quota-controlled surveys and conduct surveys.

Step #3 Combine Data

Combine survey responses with robust inventory of consumer data.

Step 4 Create Models

Push data through proprietary machine learning algorithms to score everyone on the file on every model created.

Step #5 Target Universes

Apply advanced analytics to the predictive model scores to create highly customized universes of target consumers or voters.

Step #6 Application

Prescriptive modeling allows development of a detailed marketing plan based on goals and budget using strategic consumer universes.

Causeway Solutions delivers the analytics and strategic data insights our clients need for successful marketing plans, business decisions, and political campaigns.

Contact us to learn more!

Thérèse Mulvey is Vice President of Strategy & Insight at Causeway Solutions, a leading provider of Acquisition Analytics and innovative data services. Thérèse has worked in media, including television, newspaper, direct mail and digital, where she successfully translated consumer data into insights that address key business issues. She has over two decades of success driving profit, growth and market expansion through the strategic optimization of marketing analytics, research and business development. Causeway Solutions empowers clients to make smart, timely, data-driven decisions through real-time consumer insights to better reach target audiences. Learn more at

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