The Remedy for Healthcare Marketing Challenges: Get Better Data Insights

The Remedy for Healthcare Marketing Challenges: Get Better Data Insights

Successful healthcare marketing relies on patient-centric content to engage patients at every step of their healthcare journey.

While I may be a bit biased, I don’t think it’s an overstatement to say “quality data” is the lifeblood of effective marketing and patient acquisition strategies. Knowing your ideal potential patients ensures your messages capture their attention, informs them, and motivates them to take necessary action toward improved health and well-being.

At Causeway Solutions, we work tirelessly to maintain current and complete datasets – including our client's proprietary, first-party data. We conduct quantitative and qualitative research and employ state-of-the-art algorithms to support our clients across healthcare systems, hospitals, and physician groups to inform their value-based care decisions. We also help marketing and advertising agencies that support healthcare clients to optimize their marketing programs, while minimizing wasted ad spend.

Our data insights help you:

• Learn basics about your patients with consumer data and behavioral insights.
• Dive deeper into attitudes and beliefs with predictive modeling.
• Track trends over time using survey research.
• Understand the why of your patients by conducting focus groups.

Tailoring Your Approach

A tailored approach built on a solid data foundation delivers clarity and flexibility. We provide plain language analyses, so you understand the HOW and WHY of our predictions and TRUST that the suggested approach offers the best opportunity for success.

• Identify key targets using strategic audience segmentation.
• Optimize your marketing strategy using our media mix analysis tool.
• Visualize your patients with our custom reports and dashboards.
• Acquire additional information with data enhancements.

Executing Your Plan

A successful plan needs to be flexible and evolve with the ever-changing consumer landscape. We work directly with you to create, monitor, and manage a plan focused on making specific marketing campaigns successful. Our team complements the in-house analytics you already have and helps you develop the analytics you need.

• Feel confident in your decisions knowing they are made with expert guidance.
• Learn which patients your health system should pursue.
• Maximize your marketing budget by targeting the right audience with the right message.
• Discover data-driven solutions to achieve your marketing goals.

With Causeway Solutions, you get HIPAA-compliant data about your potential patients, where they live, and how to turn that potential patient into an actual visit to your healthcare system.

Patient Acquisition – Acquire More Patients Without Increasing Your Budget

We can help you to identify highly targeted universes and deliver the right messages for care.

• Strategic insights on how to interact with each group.
• Customized path to achieve your goals.
• Budget-neutral solutions that allow you to reach the correct patients for care.

Patient Preference Surveying

As patient-centered care and shared decision making continues to advance in the healthcare market, it is important that health systems remain in touch with the preferences of their patients:

• How do they feel about telehealth?
• Which populations and diagnoses are most in favor?
• What services do they prefer close to home and for which will they travel?
• What aspects of price transparency are most influential on their decision making?
• How do they best receive messaging about preventative care?

With a deep understanding of consumer surveying and preferences, Causeway Solutions will help you to determine the preferences and concerns of your current and potential patients, as well as deliver data for moving organizational strategy forward.

Mergers, Acquisitions and Expansions

As the hospital and healthcare system landscape continues to evolve rapidly, leaders are regularly faced with decisions regarding potential mergers, acquisitions, and expansions. Causeway Solutions will provide the key market assessments needed to improve your decision-making:

• Will growth provide a new consumer base or steal from the current patient population?
• What market indicators must be considered in proforma volume projections?
• How will referring providers respond to growth?

Health care leaders have a vast understanding of their regional markets, but Causeway Solutions has the data and insights to provide the evidence needed to support these decisions regarding organizational growth and expansion.

Value-Based Care

The slow but continual shift from a fee-for-service model to value-based care will benefit the health systems that implement sound data-based decision making.

• What low-cost interventions will prevent high-cost procedures in the future?
• How are patients best influenced to maximize preventative care?
• Can early signs, symptoms, and diagnoses be recognized as predictors of future problems?

Causeway Solutions can help to connect these dots within your vast data set. We navigate the balance of health and consumer data modeling that is needed to provide care in the moment and reduce the need for care in the future.

Causeway Solutions Advanced Audiences

Our proprietary Advanced Audiences allow healthcare clients access to HIPAA-compliant, individual-level data.

Causeway Solutions has redefined audience targeting – going beyond traditional demographic segmentation by combining customized research regarding lifestyle and behaviors plus predictive modeling and proprietary machine learning algorithms. Gain affordable access to patient acquisition strategies through crowd-sourced funded data! With no subscription required, Advanced Audiences are available through your preferred digital media platform. Our Advanced Audiences provide HIPAA-compliant data to create personalized campaign strategies for multi-channel marketing campaigns.

Contact us to increase the effectiveness of your marketing and advertising campaigns, while reducing wasted marketing dollars. Email [email protected] to learn more.

Catharine Szefcyk is Manager of Healthcare Insights at Causeway Solutions, a leading provider of Acquisition Analytics and innovative data services. Catharine bridges data analytics with healthcare strategy to deliver actionable insights that drive campaign efficiency and patient acquisition. Acting as a key client liaison, she builds stakeholder relationships and implements data solutions that align with business objectives including acquisition, retention, recruitment, and brand awareness. Catharine is a graduate of the University of Toledo with an MBA in Data Analytics from Baldwin Wallace University. Causeway Solutions empowers clients to make smart, timely, data-driven decisions through real-time consumer insights to better reach target audiences. Learn more at CausewaySolutions.com.

To learn more, visit Causeway Solutions to get started!