One way that organizations can gain greater control of their own data and boost business success is by collecting first-party data from their current clients and prospective customers.

The majority of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth, according to Think with Google.

Grab our Tip Sheet by William Skelly, CEO of Causeway Solutions, who offers “Five Best Practices for Collecting First-Party Data.” From new customer onboarding to rewards and loyalty programs, people are willing to share their contact information and other data when they are incentivized.

Get our Tip Sheet!