Generation Z is an elusive consumer requiring multilayered outreach – from experiential marketing and product sampling at festivals to partnering with influencers and encouraging user-generated content. Leading brands actively pursuing Gen Z, those born 1997 – 2012, are modernizing their marketing strategies, including multiple, varied touchpoints and more personalized messages.

Optimizing first-party data and the information your customers share with you will be critical to building loyalty, gaining new markets and growing sales.

You’ll want to grab our “How-To for Optimizing Data to Solve Business Challenges and Attract New Customers.”

William Skelly, CEO of Causeway Solutions, has tips for optimizing data using business analytics and data partners. He provides an intriguing overview of iconic handbag brand, Coach, which recently revealed how they wooed Gen Z customers to buy their purses by harnessing consumer data.

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