Health system marketing teams face the challenge of fostering growth in Primary Care Provider (PCP) offices through new patient acquisition. They must engage individuals who currently lack a PCP, typically targeting demographic segments by age (e.g., Millennials and Gen Z) or utilizing records that indicate lapsed care. However, despite these targeting strategies, the messaging often presumes that the recipient is interested in finding a PCP.

Conversely, individuals that do have a PCP of record are also grouped together as already being acquired and very little is done to consider those that may present retention challenges.

Prescriptive modeling creates new insights

As a leader in predictive analytics that encompass not just actions but also beliefs and ideals, Causeway Solutions recognizes the value of prescriptive models that account for the multifaceted nature of consumer relationships with PCPs. We have developed innovative modeled universes that identify those least likely to have a PCP, as well as another model focusing on individuals’ beliefs regarding the necessity of having a PCP.

Find out how to market to Care Seekers, Health Independents, Loyalists, and Care Questioners!

By leveraging Causeway Solutions’ advanced analytics and modeling capabilities, healthcare marketers can enhance patient engagement, optimize acquisition strategies, and ultimately improve healthcare outcomes.

Grab the Insights!