01
Identify project goals
Design script to create variables needed for modeling
02
Field large scale, quota controlled surveys
Conduct primarily by phone, collecting between 2,500 and 5,000 responses
03
Combine survey responses with robust inventory of consumer data
04
Push data through proprietary machine learning algorithms
Score each individual on the file on every model created
05
Apply advanced analytics to the predictive model scores to create customized, highly targeted universes of customers
06
Develop detailed contact plan based on goals and budget using strategic universes