Our Methodology

01

Survey Creation

Identify project goals

Design script to create variables needed for modeling

02

Conduct Survey

Field large scale, quota controlled surveys

Conduct primarily by phone, collecting between 2,500 and 5,000 responses

03

Combine Data

Combine survey responses with robust inventory of consumer data

04

Create Models

Push data through proprietary machine learning algorithms

Score each individual on the file on every model created

05

Targeted Universes

Apply advanced analytics to the predictive model scores to create customized, highly targeted universes of customers

06

Pathway to Success

Develop detailed contact plan based on goals and budget using strategic universes