01
Identify project goals
Design script to create variables needed for modeling
02
Data acquisition, feild quota-controlled surveys and conduct surveys
03
Combine survey responses with robust inventory of consumer data
04
Push data through proprietary machine learning algorithms to score everyone on file on every model created
05
Apply advanced analytics to the predictive model scores to create customized, highly targeted universes of customers
06
Prescriptive modeling allows development of a detailed marketing plan based on goals and budget using strategic consumer universes