Current Patient Acquistion Priorties
Proposed Patient Acquistion Priorties
With data integration by Causeway Solutions, you can learn exactly who your potential patients are, where they live, and how to turn that potential into a visit to your health system. From their purchase habits to their lifestyle preferences, get to know your potential patients. Communicate more effectively with your potential patients while growing your health system using the help of real data integration.
Who Are Your Potential Patients?
Find Your Patients With Coordinated Analytics
Value-based Decision Making With Targeted Data
Sports Medicine:
ACL Reconstruction
66% Male
19-25 Years Old
Caucasian
Prior ACL tear
Plays Soccer
Watches NBA
Listens to sports radio
Household income of $75K+
Lives in primary or secondary service area of hospital, no prior experience with hospital services or specialists, utilizes urgent care, limited to no interaction with primary care provider.
Women's Health:
High Risk Pregnancy
Women under 17 or over 35 45+
Medical history: HBP, STD,
Obesity, PCOS and/or miscarriage
Prefers organic food, Shops online, Watches Netflix
Lives in primary or secondary service area of your hospital, has utilized multiple specialists in the past, values specialists opinion over primary care providers.
Total Knee
Replacement
55-62% female
Mean age 68
2x more likely Caucasian
Arthritis
Mean BMI 31.8
Prefers cable TV, Married, Shops at Target, Listens to talk radio. Income level $100K+
Lives in primary or secondary service area of your hospital, experience with multiple specialty providers (orthopedics, cardiology, endocrinology]. Values opinion and role of primary care physician over specialist.
When you identify the right targets, you decrease the size of your audience but increase the effectiveness of your media campaign.