About Thérèse
Thérèse is the Vice President of Strategy and Insight. Previously Thérèse worked in media, including television, newspaper, direct mail and digital, where she successfully translated consumer data into insights that address key business issues. Thérèse has over two decades of success driving profit, growth, and market expansion through the strategic optimization of marketing analytics, research, and business development.
Thérèse uses business acumen, and interpersonal skills to build relationships with internal and external stakeholders to advance marketing and brand development goals while driving innovation and new solutions. Thérèse designed the print industry’s first response measurement database that allowed advertisers to predict print advertising results with 90% accuracy. An award-winning marketer and recognized media marketing industry thought leader, Thérèse has a passion for understanding today's consumer and what drives their behavior.
Thérèse is a graduate of the University of Connecticut and resides in Connecticut with her husband, Brad, and their two children.