Thérèse is the Vice President of Strategy and Insight. Previously Thérèse worked in media, including television, newspaper, direct mail and digital, where she successfully translated consumer data into insights that address key business issues. Thérèse has over two decades of success driving profit, growth, and market expansion through the strategic optimization of marketing analytics, research, and business development.
Thérèse uses business acumen, and interpersonal skills to build relationships with internal and external stakeholders to advance marketing and brand development goals while driving innovation and new solutions. Thérèse designed the print industry’s first response measurement database that allowed advertisers to predict print advertising results with 90% accuracy. An award-winning marketer and recognized media marketing industry thought leader, Thérèse has a passion for understanding today's consumer and what drives their behavior.
Thérèse is a graduate of the University of Connecticut and resides in Connecticut with her husband, Brad, and their two children.
How long have you worked at Causeway?
What would you say you do here?
All the things no one else wants to do plus marketing, strategy and a little bit of organization.
What is your most memorable experience at Causeway?
That I started a new job in a pandemic and 9 months later I still have not met any of my team members!
Do you have a spouse? Children? Pets? Plants?
I have it all…..one husband, two daughters, one dog, one cat and two horses, lots of plants.
Where did you grow up?
Mishawaka, IN and Woodbury, CT – 10 years in each.
Where do you live and what is one thing you love about it?
North Granby, CT – I love being outside, and it is beautiful here while still not too far from the ocean as well as NYC and Boston.
What do you like to do when you are not working?
Garden, walk, watch movies, eat good food and travel.
Did you take up any quarantine hobbies, and, if so, did you stick with them?
Yes many and no none.
Where is the next place you plan to travel for fun?