Thérèse is the Vice President of Strategy and Insight. Previously Thérèse worked in media, including television, newspaper, direct mail and digital, where she successfully translated consumer data into insights that address key business issues. Thérèse has over two decades of success driving profit, growth, and market expansion through the strategic optimization of marketing analytics, research, and business development.
Thérèse uses business acumen, and interpersonal skills to build relationships with internal and external stakeholders to advance marketing and brand development goals while driving innovation and new solutions. Thérèse designed the print industry’s first response measurement database that allowed advertisers to predict print advertising results with 90% accuracy. An award-winning marketer and recognized media marketing industry thought leader, Thérèse has a passion for understanding today's consumer and what drives their behavior.
Thérèse is a graduate of the University of Connecticut and resides in Connecticut with her husband, Brad, and their two children.
Where is your Causeway Solutions home office located? How long have you been there?
In Northern Connecticut near the “notch” on the top of the state. Sixteen glorious years.
What is unique about your home or location compared to the homes of the rest of the company?
What is unique about my home is that it was built in 1759, that we have learned to embrace closet-less living, the ability to easily touch the ceiling and uneven floors. It is very rural with lots of outside space to host our two horses, one dog, one cat, and the occasional bear.
What is your favorite thing about your home or location?
The trees, the seasons, and the tranquility. I appreciate how lucky we are to live in such a pretty place.
Reading about how Thérèse's house is actually older than the country, we decided to look at some analysis on the ages of the houses around her area in comparison. This layer looks at housing units by the year they were built down to the census tract, so we're able to look at the nearby neighborhoods in comparison instead of just whole counties in Connecticut and Massachusetts.