Causeway Solutions

Podcast: Connect with Causeway

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Connect with Causeway is dedicated to simplifying data, helping you understand it, and taking action. Each podcast episode will reveal the latest consumer trends and hot-off-the-presses survey results. Plus, you'll hear "hot takes" from industry experts!

Crucial Tips for Advertisers - Travel Data Insights for 2023
From family vacationers and food tourists to solo travelers and extreme tourism, travel is back on the plan for many vacationers. Tune in to discover the stats and trends impacting the travel industry and how you can get bonus miles with Causeway Solutions’ customized profiles!
12 Sep 2023 · 16 minutes

How Data Helps Us Understand the Entertainment Industry Volatility.
Almost 80% of the general population watches Netflix at least once a month, but the film box office has rebounded to near 2019 levels as fans flock to movie theaters. Learn how the marketing behind theatrical releases influences what movies people watch on their streaming service. Grab your popcorn as you hear about the volatility in the entertainment industry!
11 Jul 2023 · 15 minutes

Strategic Matrix Segmentation – From Politics to Shopping
Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting ad spend. Tune in as we explore the power of the Strategic Matrix whether in politics or shopping.
16 May 2023 · 19 minutes

How Segmented Marketing Supercharges Smart Marketing
The World Federation of Advertising says 30% of major advertisers are cutting their ad budgets this year. Tune in as guest, Tim Duer, spotlights market segmentation as the superpower for making ad dollars work harder. Hear lively discussions about new regulations impacting healthcare marketing, travel bouncing back and more!
14 Mar 2023 · 23 minutes

Defining Audiences to Drive Decisions for Healthcare, Car Buying & More
Attracting new customers is art and science combined. Listen in as we describe the secrets of probabilistic modeling and Acquisition Analytics. By defining Audiences, marketing messages are personable, personalized and more cost-effective. Find out what drives decisions for healthcare, car buying and more.
17 Jan 2023 · 20 minutes

What the Economy, Streaming Wars, and the World Cup Have in Common Ft. Bill Skelly.
How are Americans feeling about the economy? Causeway Solutions CEO Bill Skelly joins us to reveal the latest consumer survey results. Find out why people are still spending on luxuries despite economic worries. Tune in to hear about the battle between streaming services for consumers’ attention. Plus, the anticipation of FIFA World Cup soccer fans!
15 Nov 2022 · 15 minutes

Disengagers, Disney+, and Democratizing Data
In our very first episode, we are joined by the CEO of Causeway Solutions, Bill Skelly, where we learn about consumers’ media usage and how marketers are getting smarter in acquiring new customers and voters. Listen in to learn why Americans continue to be optimistic despite tremendous turmoil!
13 Sep 2022 · 24 minutes

Welcome to Connect with Causeway!
Welcome to Connect with Causeway, hosted by Thérèse Mulvey! Tune in next week when we are joined by the Founder & CEO of Causeway Solutions, Bill Skelly.
07 Sep 2022 · 1 minute