Connect with Causeway is dedicated to simplifying data, helping you understand it, and taking action. Each podcast episode will reveal the latest consumer trends and hot-off-the-presses survey results. Plus, you'll hear "hot takes" from industry experts!
Experiential Marketing & Emotional Connections: Going Deeper with Data
As consumers block ads and opt for commercial-free streaming services, activating Experiential Marketing strategies may be the best way to capture your audiences’ attention. In addition to creating connections with consumers through unique, dynamic experiences, Experiential Marketing will increasingly use data-driven insights to personalize the customer journey. Join us to explore the top trends in experiential marketing to captivate your audience, create buzz, and boost sales.
09 Jan 2024 · 22 minutes
When a Patient Becomes a Consumer & a Consumer Becomes a Patient
Healthcare marketers can attract new patients by looking beyond ailments or treatments and leveraging behavior and lifestyle data – while maintaining HIPAA compliance. Listen in as we explore AI and predictive modeling to create Advanced Audiences for more effective marketing strategies - that’s also more budget-friendly.
14 Nov 2023 · 26 minutes
Crucial Tips for Advertisers - Travel Data Insights for 2023
From family vacationers and food tourists to solo travelers and extreme tourism, travel is back on the plan for many vacationers. Tune in to discover the stats and trends impacting the travel industry and how you can get bonus miles with Causeway Solutions’ customized profiles!
12 Sep 2023 · 16 minutes
How Data Helps Us Understand the Entertainment Industry Volatility.
Almost 80% of the general population watches Netflix at least once a month, but the film box office has rebounded to near 2019 levels as fans flock to movie theaters. Learn how the marketing behind theatrical releases influences what movies people watch on their streaming service. Grab your popcorn as you hear about the volatility in the entertainment industry!
11 Jul 2023 · 15 minutes
Strategic Matrix Segmentation – From Politics to Shopping
Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting ad spend. Tune in as we explore the power of the Strategic Matrix whether in politics or shopping.
16 May 2023 · 19 minutes
How Segmented Marketing Supercharges Smart Marketing
The World Federation of Advertising says 30% of major advertisers are cutting their ad budgets this year. Tune in as guest, Tim Duer, spotlights market segmentation as the superpower for making ad dollars work harder. Hear lively discussions about new regulations impacting healthcare marketing, travel bouncing back and more!
14 Mar 2023 · 23 minutes
Defining Audiences to Drive Decisions for Healthcare, Car Buying & More
Attracting new customers is art and science combined. Listen in as we describe the secrets of probabilistic modeling and Acquisition Analytics. By defining Audiences, marketing messages are personable, personalized and more cost-effective. Find out what drives decisions for healthcare, car buying and more.
17 Jan 2023 · 20 minutes
What the Economy, Streaming Wars, and the World Cup Have in Common Ft. Bill Skelly.
How are Americans feeling about the economy? Causeway Solutions CEO Bill Skelly joins us to reveal the latest consumer survey results. Find out why people are still spending on luxuries despite economic worries. Tune in to hear about the battle between streaming services for consumers’ attention. Plus, the anticipation of FIFA World Cup soccer fans!
15 Nov 2022 · 15 minutes
Disengagers, Disney+, and Democratizing Data
In our very first episode, we are joined by the CEO of Causeway Solutions, Bill Skelly, where we learn about consumers’ media usage and how marketers are getting smarter in acquiring new customers and voters. Listen in to learn why Americans continue to be optimistic despite tremendous turmoil!
13 Sep 2022 · 24 minutes
Welcome to Connect with Causeway!
Welcome to Connect with Causeway, hosted by Thérèse Mulvey! Tune in next week when we are joined by the Founder & CEO of Causeway Solutions, Bill Skelly.
07 Sep 2022 · 1 minute