Target Audiences Tip Sheet

Building Better Buyer Personas

Marketers create buyer personas to make certain they’re reaching the right target audience who will be most interested in their products or services. As the profile of the ideal customer, a buyer persona includes the important characteristics of the individual and decision maker who will purchase from you.

Grab our Tip Sheet, “Reinventing Target Audiences: Using Data to Understand Consumer Behavior,” to get advice for building better buyer personas, collecting information for buyer personas and reinventing target audiences.

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