Social Media vs. First-Party Data

Tip Sheet for More Impactful Marketing Strategies

Social media platforms have become imperative components for connecting with audiences. But the ever-shifting algorithms, consumer privacy concerns and mercurial leadership make it necessary for brands to continuously evolve their social media marketing and advertising strategies.

A brand or influencer’s number of followers and user engagement may be considered vanity metrics, if the organizations don’t have first-party data for their followers, friends and fans.

In this Tip Sheet, “More Impactful Marketing Strategies: Social Media vs. First-Party Data,” William Skelly, CEO of Causeway Solutions, explores the value of first-party data for brands, as well as monetization strategies for first-party data.

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