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How Identifying One Barrier Drove 17.8% Growth in Primary Care
Catharine Szefcyk Catharine Szefcyk

How Identifying One Barrier Drove 17.8% Growth in Primary Care

Most patient acquisition campaigns assume the audience is ready to listen. When they are not, more spend and broader reach will not fix it. Here is how Causeway identified a real barrier in reach and drove 17.8% growth in Primary Care for a health system.

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Your Care Isn’t One Size Fits All. Why Is Your Marketing?
Catharine Szefcyk Catharine Szefcyk

Your Care Isn’t One Size Fits All. Why Is Your Marketing?

Most healthcare marketing is built around what your system does best. But 52% of patients choose their provider based on bedside manner and personal connection. Causeway's Drivers of Care model identifies which patients in your market are driven by quality, connection, or convenience before you spend a dollar reaching them.

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