Analytics
September 2024
Thérèse Mulvey
September 23, 2024
From turn-to-turn navigation apps and social media platforms to personalizing services, geolocation technology has become an everyday tool for marketers and businesses. Causeway Solutions partners with industry trailblazers to offer geolocation insights to our clients. Using these advanced innovations, we deliver remarkable visibility into consumer geolocation analysis ... READ MORE
June 2024
Causeway Solutions
June 10, 2024
Jennifer Yoo recently joined Causeway Solutions as our Manager of Data Insights. Jennifer brings a wealth of knowledge in analyzing and interpreting absentee and early vote data and leveraging polling and modeling data in key congressional races. In our latest Causeway Cribs, check out Jennifer’s hometown. ... READ MORE
April 2024
Causeway Solutions
April 15, 2024
Nick Schroeter recently joined Causeway Solutions as a Marketing Analyst a few months ago. Nick works with our digital analytics and media department to build out new solutions and services for our clients. In our latest Causeway Cribs, check out Nick’s hometown. ... READ MORE
January 2024
Causeway Solutions
January 22, 2024
Taylor Danos recently joined Causeway Solutions as Senior Research Associate a few months ago. In our latest Causeway Cribs, check out Taylor’s hometown. ... READ MORE
December 2023
Thérèse Mulvey
December 11, 2023
Buying a vehicle is likely to be the second most expensive purchase for many consumers. Combined with high interest rates, haggling with a salesperson and confusion about available vehicle choices, purchasing a car is often a stressful, frustrating experience for shoppers. Marketers can get a turbo boost in car sales by understanding consumer personas. Built on our consumer data analytics, predictive and prescriptive modeling, we identified four vehicle buying personas ... READ MORE
November 2023
Causeway Solutions
November 29, 2023
Josh Mellette joined Causeway Solutions as Senior Data Engineer earlier this year. Josh is a software development professional with over fifteen years of experience spanning web development, application development, database development. He has spent the last several years helping companies migrate on-prem processes into cloud solutions and establishing best practices for consuming data into the DataLake based on business needs. In our latest Causeway Cribs, check out Josh’s hometown. ... READ MORE
Thérèse Mulvey
November 17, 2023
The holiday shopping season is expected to reach record levels of between $957 and $966 billion, according to the National Retail Federation (NRF). Causeway Solutions’ recently completed November 2023 survey reflects the NRF’s holiday shopping forecast. Read more for our analysis ... READ MORE
Thérèse Mulvey
November 13, 2023
The last few years have not been easy for several key industries in the U.S., including restaurants. According to CNN, there are fewer U.S. restaurants today than in 2019 and it is not clear when —if ever — they’re coming back. In 2022, there were about 631,000 restaurants in the United States. That’s roughly 72,000 fewer than in 2019.With those stats in mind, Causeway Solutions conducted consumer research on today’s dining trends compared to our research over the past few years. ... READ MORE
Causeway Solutions
November 6, 2023
Kevin Carns joined Causeway Solutions as Manager of Political Strategy and Insight in February 2023. Kevin started his career in active duty as a squad leader in the Washington National Guard. He lives in his hometown with his son Finn, serves on his local city council, and loves to watch high school and college football. In our latest Causeway Cribs, check out Kevin’s hometown. ... READ MORE
October 2023
Causeway Solutions
October 23, 2023
Jamie Eppler joined Causeway Solutions as Manager of Insights in April 2023. She spent most of her career in Healthcare Analytics, Policy and Product Solutions. At Causeway, Jamie works with enterprise clients by helping them translate data into actionable strategy. In our latest Causeway Cribs, check out Jamie’s hometown. ... READ MORE
William Fitzpatrick
October 2, 2023
Since COVID-19, the world has experienced significant changes – including population migration patterns within the United States. Causeway Solutions has access to a comprehensive national voter file containing publicly available information for every registered voter. We have a unique opportunity to explore and analyze internal migration trends. In this blog post, we delve into the impact of the pandemic on internal U.S. migration and how our data analytics capabilities power targeted voter outreach. ... READ MORE
July 2023
Catharine Szefcyk
July 31, 2023
Global revenue in the beauty and personal care industry amounts to $571 billion in 2023 and is projected to reach $784 billion by 2027. With more and more people across the nation buying personal care and beauty products, the beauty industry is growing at a rapid speed. That said, understanding and anticipating consumer habits – through data analysis techniques – is vital. ... READ MORE
Thérèse Mulvey
July 5, 2023
There’s no denying FIFA World Cup is a global phenomenon. In fact, Washington, DC bars will stay open 24 hours during the 2023 World Cup series. However, here in the U.S., soccer is still a burgeoning sport – this despite the United States Women’s National Team (USWNT) going for a three-peat as World Cup champions. ... READ MORE
January 2023
Bill Skelly
January 6, 2023
While it’s true that loyal clients raise the potential for Customer Lifetime Values (CLVs), the latest advancements in AI, machine learning and customer analytics, make acquiring new clients much more strategic, streamlined, and cost-effective. Full article featured exclusively on insideBIGDATA. ... READ MORE
September 2022
Lauren Kornick
September 6, 2022
Political season is upon us and with that season comes a plethora of political ads. Bloomberg predicts that political ad spending for midterms is set to hit a record of $9 billion with Axios predicting $3 billion going into digital ad spending specifically. Ads will get to screens and eyeballs with that spending (and some helpful targeting), but who will likely pay attention to ads in general? ... READ MORE
July 2022
Lauren Kornick
July 25, 2022
In June of this year, box offices in the US hit a nice milestone that made multiple studios, theater owners, and moviegoers satisfied for at least one weekend. For the first time since 2018, the top 4 films have all grossed over $20 million each. What’s the source of this success? Quality films help, but in this case, the keys are product diversity and engaging the older audience. ... READ MORE
Causeway Solutions
July 22, 2022
The city is what Kyle calls home. Learn more about the city around Kyle's neighborhood in this week's Causeway Cribs! ... READ MORE
Causeway Solutions
July 15, 2022
Sara has a collection that fills her shelves. Find out what it is and more about her neighborhood in this week's Causeway Cribs! ... READ MORE
Causeway Solutions
July 8, 2022
Marcello also joins us from Florida. Learn about his connections to the airport compared to the rest of the company in this week's Causeway Cribs. ... READ MORE
Causeway Solutions
July 1, 2022
It's summertime for Causeway Solutions, but Erin's home has perfect weather all year long. See more about Erin's neighborhood in this week's Causeway Cribs! ... READ MORE
June 2022
Causeway Solutions
June 24, 2022
Catharine joins Causeway from the birthplace of rock and roll. Learn more about her location in this week's Causeway Cribs! ... READ MORE
Bill Skelly
June 6, 2022
Data analysts and data architects are often misunderstood. The majority of our colleagues don’t get what we do. From anonymization and Bayes’ theorem to quantile and random forest, some of our terminology is confusing to those outside of data teams. This was first published on Analytics Magazine, INFORMS. ... READ MORE
April 2022
Hailey Russell
April 1, 2022
If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE
Causeway Solutions
April 1, 2022
Inflation has hit a 40-year high, how do shoppers feel about that and how does the way shoppers shop make them feel about inflation? If you prefer shop online, are you more or less aware prices changing? If you like to shop for all of your necessities in-person, are you more or less optimistic about the future? Check out this month’s “Instant Insights” to find out! ... READ MORE
March 2022
Causeway Solutions
March 3, 2022
Fantasy sports and sports betting are growing exponentially! Millions of participants and billions of dollars have been generated in the last 20 years. With an estimated 40+ million players of fantasy sports or gambling on sports, it is a phenomenon that is not going away. In this month’s edition of “Instant Insights,” we break this world down to understand which kinds of fans participate, which kinds of fans are willing to pay, and what kind of crossover we can find between the two! ... READ MORE
February 2022
Causeway Solutions
February 4, 2022
Many political issues come to a head every election cycle causing polarization as Republicans and Democrats choose their respective sides in the debate with candidates following suit. With current issues like COVID-19 recovery, the economy, foreign policy, and education, this cycle appears already set up and ready to go for the 2022 midterms, but is there an issue that is actually more complicated and bi-partisan than the others? In this month’s “Instant Insights,” we dig into how 1500 people of the electorate feel about environmental issues and what each party will have to keep in mind heading towards the midterms. ... READ MORE
January 2022
Causeway Solutions
January 27, 2022
The sky's the limit when it comes to Will's high-rise apartment. Learn more about his lofty abode in this week's Causeway Cribs! ... READ MORE
Causeway Solutions
January 14, 2022
The best part of coming home is the love and affection from those who are waiting for you. For Abby, that attention comes from her cats! Learn about Abby's crib in this week's Causeway Cribs! ... READ MORE
Causeway Solutions
January 13, 2022
Clay's home in Old Metairie is within walking distance of grocery stores and sno-ball stands, satisfying all of his food needs. Learn more in this week’s Causeway Cribs. ... READ MORE
Causeway Solutions
January 7, 2022
Are targeted ads more effective at reaching consumers? How can marketers leverage data to ensure they reach the right people with the right message? In this month’s Instant Insights we asked consumers all about their habits, preferences, and what makes them take notice. ... READ MORE
Causeway Solutions
January 6, 2022
If you think constant access to a variety of stores and boutiques would be the perfect lifestyle, you’ll love where Causeway team member Sydni’s home is located. ... READ MORE
December 2021
Causeway Solutions
December 16, 2021
Gera lives where most people like to vacation: Sunny Florida. Learn about her beachside locale in this week’s Causeway Cribs! ... READ MORE
Causeway Solutions
December 3, 2021
In this month’s Instant Insights, we look at today’s hot topic of Jobs and the U.S. Economy. In what is often called the year of the Great Resignation, we compared two of key groups, Job Seekers and Job Changers, read on to learn how they align and differ. ... READ MORE
Causeway Solutions
December 2, 2021
Do you have your own curated wall of art? Causeway team member Hailey does! Check out what makes her home special in this week’s Causeway Cribs! ... READ MORE
November 2021
Causeway Solutions
November 18, 2021
When your community was given the award “Best Suburb in America,” you know you’ve found the right place to raise a family. Learn more about John’s safe haven in this week’s Causeway Cribs! ... READ MORE
Causeway Solutions
November 11, 2021
Causeway team member Lauren’s crib is located in an area of Louisiana that has a curious mix of old school charm and new school development. Learn more about Metairie in this week’s Causeway Cribs! ... READ MORE
Causeway Solutions
November 4, 2021
Having spent a year overlooking the Washington Monument from her window, Madeleine has been happy to call D.C. her home. Learn about her home in this week’s Causeway Cribs. ... READ MORE
October 2021
Causeway Solutions
October 28, 2021
Matt Kararo enjoys the sights and sounds of country life while also having the best internet connection on the Causeway Solutions team! Where is this idyllic area? Find out in this week’s Causeway Cribs. ... READ MORE
Tim Duer
October 27, 2021
Our latest edition of Instant Insights reveals that 94% of respondents say that they are satisfied with their health insurance, but is that all there is to the story? Are these respondents totally happy with their healthcare? Or are there hidden feelings on cost, coverage, and quality that paint a different picture? Read on to find out! ... READ MORE
Causeway Solutions
October 21, 2021
Molly is a dedicated art collector, even though she may not have all her pieces hung up in her home yet. Learn more about Molly’s New Orleans house in this week’s Causeway Cribs! ... READ MORE
Causeway Solutions
October 14, 2021
Joel, our resident tech guru, always answers the call of the Shenandoah Valley. Learn more about his “hidden gem” in this week’s Causeway Cribs! ... READ MORE
William Skelly
October 12, 2021
As the AI Market continues to see exponential growth, Bill Skelly discusses the importance of humans in the growing world of machine learning. ... READ MORE
Causeway Solutions
October 7, 2021
Having the reputation of the second-most northern Causeway Crib, you won’t believe what holiday encouraged Chris and his family to settle down in their current place. ... READ MORE
Causeway Solutions
October 1, 2021
What do your Holiday Shopping Habits Say About You? If you start your shopping early, you tend to be more optimistic than those who wait until Thanksgiving, and if you lean toward Black Friday shopping, you are also more tech-savvy. Read on and learn what your shopping patterns say about you! ... READ MORE
September 2021
Causeway Solutions
September 30, 2021
Nestled in Northern Connecticut, Thérèse’s home has been standing longer than the United States has been established as a free nation. Learn more about her neighborhood in this week’s Causeway Cribs! ... READ MORE
William Fitzpatrick
September 28, 2021
Texas, The New Frontier In our “Covid-19: The Great Trend Accelerator” blog post from April, we looked at how the COVID-19 pandemic accelerated many of the trends present in our society. One of ... READ MORE
Causeway Solutions
September 23, 2021
Have you BEEn keeping up with Causeway Cribs? Today we travel to the Garden State of New Jersey to learn more about how Tim Duer's crib supports his home office and his sweet hobbies. ... READ MORE
Causeway Solutions
September 16, 2021
In our next edition of Connect With Causeway, we're going to take a look at where each member of our team lives to learn about their unique location and then add some of the very cool location analyses of our own to show you a little bit of how interesting data can be. This week is Bill Skelly... Welcome to Causeway Cribs! ... READ MORE
August 2021
Abby Jovanovic
August 31, 2021
What started over fifty years ago and may end up as an Olympic sport? Read on for this fascinating story of the history and future of Esports by Causeway Solutions Abby Jovanovic. ... READ MORE
Molly Rutledge
August 20, 2021
What makes Esports fans different than the rest of the population? ESports fans are happier and more optimistic. Find out why. ... READ MORE
July 2021
Matt Kararo
July 6, 2021
Collecting and analyzing survey data is our bread and butter at Causeway Solutions. As an industry leader in creating custom blueprints for clients and delivering clear results, we know how to answer all of your burning questions about your product and develop the right path forward ... READ MORE
June 2021
Madeleine Mattesky
June 22, 2021
Many industries faced challenges due to the pandemic and had to respond and adapt quickly. The Olympic games were cancelled for the first time in history and sports teams were prohibited from practicing together. However, there was one positive that came from the difficult situation. Sports teams were given the unique opportunity to focus on the individual performance of each athlete, instead of only focusing on the team as a whole ... READ MORE
May 2021
Hailey Russell
May 25, 2021
Panic buying puts unforeseen stress on retailers and distributors. But why do Americans seem to constantly continue this shopping pattern? Our Senior Analyst Hailey explains the trend and offers a simple solution ... READ MORE
Lauren Kornick
May 4, 2021
Though COVID-19 kept many Disney attractions closed last year, there’s a glimmer of hope for vacationers looking to plan a Disney trip this summer as parks reopen ... READ MORE
April 2021
Bill Skelly
April 27, 2021
Success is a three-legged stool. Is your agency ready to claim its seat at the table? ... READ MORE
William Fitzpatrick
April 6, 2021
COVID-19 has accelerated many new societal trends including population shifts, increased income tax, a jump in the housing market, and a higher rate of employees working from home. Learn more on our website ... READ MORE
March 2021
Molly Rutledge
March 30, 2021
While quantitative data is our bread and butter here at Causeway Solutions, QUALitative data is the jam that adds color, flavor, and a deeper, more nuanced analysis. That why we’re introducing Qualboard—a robust platform that increases the quality of our qualitative data ... READ MORE
Madeleine Mattesky
March 23, 2021
Causeway’s data enhancement services and cross-channel targeting solutions combine offline data with online data. We offer Digital Onboarding and Email Appends, two great options to expand your reach and execute highly targeted marketing campaigns ... READ MORE
Thérèse Mulvey
March 17, 2021
Sports are one of the few things that were still able to operate during the pandemic. Now that things are turning the corner, we asked sports fans how they feel about returning to normal. Here's what we learned ... READ MORE
February 2021
Lauren Kornick
February 19, 2021
While there’s no predicting the future of the movie market, data can guide movie studios to make the right decisions in a COVID-19 world ... READ MORE
January 2021
Bill Skelly
January 11, 2021
Please welcome Causeway Solutions’ Bill Skelly to our #StrategySession today where Majority Strategies CEO Brett Buerck asks ... READ MORE