All Posts from Causeway
November 2024
Thérèse Mulvey
November 18, 2024
The global Esports market is expected to grow from $4.3 billion in 2024 to $5.9 billion in 2029, according to Statista. Causeway Solutions is keeping a pulse on this cultural and economic sensation through our monthly surveys of 800+ U.S. adults aged 18+. Marketers who want to reach Esports fans will be happy to know they are voracious media consumers! ... READ MORE
William Skelly
November 11, 2024
Generation Z is an elusive consumer requiring multilayered outreach – from experiential marketing and product sampling at festivals to partnering with influencers and encouraging user-generated content. Leading brands actively pursuing Gen Z, those born 1997 – 2012, are modernizing their marketing strategies, including multiple, varied touchpoints and more personalized messages. Optimizing first-party data and the information your customers share with you will be critical to building loyalty, gaining new markets and growing sales. ... READ MORE
William Skelly
November 4, 2024
I recently had the pleasure of participating in a webinar, “Mastering Audience Intelligence: How Prescriptive Modeling Transforms Agency Brand Campaigns.” The event was hosted by my colleague, Adam Woods, CEO of Choozle. We described how we’re revolutionizing audience intelligence to drive more precise targeting and maximize campaign effectiveness ... READ MORE
October 2024
Thérèse Mulvey
October 28, 2024
Roughly 35.5 million Americans move each year. Marketing to new movers is a sound strategy since they’re likely to have greater lifetime value. Causeway Solutions has two solutions to help marketers connect with new movers ... READ MORE
Lauren Kornick
October 21, 2024
Almost 2 years ago, Causeway Solutions shared insights on social media and streaming habits of consumers based on our monthly surveys of consumers to examine demographic similarities between streaming and social media audiences. Now, we’ve come back to see if the arena has changed. ... READ MORE
Thérèse Mulvey
October 14, 2024
While many marketers have their holiday campaigns in place, most digital advertising plans can be adjusted depending on consumer response. In our just-completed September 2024 survey we paid special attention to consumers’ outlook and shopping habits. ... READ MORE
Tim Duer
October 7, 2024
After months of uncertainty, the U.S. Department of Health and Human Services (HHS) announced on August 22, 2024, that it would withdraw its appeal of a decision deeming the HHS restrictions for using third-party tracking technologies as a violation of Health Insurance Portability and Accountability Act (HIPAA) guidelines. So, does this mean marketing teams can now freely embrace consumer tracking and messaging? Not so fast ... READ MORE
September 2024
Thérèse Mulvey
September 30, 2024
Market sizing is critical to understanding the potential revenue and profitability of your products and services. Marketers and advertisers use the information to identify the audiences that are reachable and likely to convert into customers. But what if you could go beyond that and identify the market that is actionable, willing to engage and more likely to give you a better ROI ... READ MORE
Thérèse Mulvey
September 23, 2024
From turn-to-turn navigation apps and social media platforms to personalizing services, geolocation technology has become an everyday tool for marketers and businesses. Causeway Solutions partners with industry trailblazers to offer geolocation insights to our clients. Using these advanced innovations, we deliver remarkable visibility into consumer geolocation analysis ... READ MORE
Causeway Solutions
September 16, 2024
Trusting data to be accurate, complete, relevant, and timely requires significant resources, talent, and technology. Data quality is critically important. Now a relatively new concept has been added: data observability. ... READ MORE
Joel Cochran
September 9, 2024
As I celebrate my 7th anniversary at Causeway Solutions, I'm reflecting on the data engineering and technology changes I’ve experienced during my tenure ... READ MORE
Nick Schroeter
September 3, 2024
As Generative AI rapidly evolves, businesses and consumers alike are striving to understand and leverage its potential. For engineers, the technical aspects—from vectorizing data to training large language models (LLMs)—are at the forefront of this technological revolution. For the rest of us, it represents an uncharted landscape of immense value and potential. In essence, we are all learning how to harness its power effectively. ... READ MORE
August 2024
William Skelly
August 26, 2024
Discerning businesses are ensuring each area of their organizations has access to performance metrics. Armed with data, their teams can accelerate decision-making, respond to client and marketplace demands and mitigate risks ... READ MORE
Thérèse Mulvey
August 19, 2024
Knowing your audience helps you achieve better marketing results. You’ll create more relevant content, improve engagement and drive desired action by targeting the right users with personalized messages. Causeway Solutions maintains hundreds of off-the-shelf voter and consumer-based audiences available in select data marketplaces ... READ MORE
Thérèse Mulvey
August 12, 2024
Deloitte forecasts that in 2024, for the first time, women’s elite sports will generate a revenue that surpasses $1 billion. That’s a 300% increase on the industry’s evaluation in 2021. Marketers will be interested to see new data from our May 2024 survey, which has a sample size of over 6,000 people. Here’s a profile of women’s college sports fans. The information will help with creating marketing messages and advertising campaigns that will resonate with this important audience ... READ MORE
Thérèse Mulvey
August 5, 2024
It’s a great time to be in sports marketing with new resources to identify sports fans! Even for niche sports, eSports and other gaming activities, there are opportunities to catch sports fans’ attention and lead them down the field to achieve your goals ... READ MORE
July 2024
Causeway Solutions
July 29, 2024
Hungry for innovative ways to attract customers while controlling costs, restaurants are upgrading their processes and improving quality. AI is helping to redefine the industry – from automating processes to enhancing customer experience and making operational decisions. Tune in to learn how AI and data analytics are important ingredients for the restaurant industry’s evolution. Get a peek at how Causeway Solutions is using AI in day-to-day operations ... READ MORE
William Skelly
July 22, 2024
Since the launch of the Gulf South Index in 2020, our annual report is gaining an audience, with the most readers checking out our latest insights. This index is a special cooperative research project between Causeway Solutions and The Ehrhardt Group, a public relations, content, issues and crisis firm. Over the past five years, we’ve delivered insights on lifestyle and consumer trends, optimism about the economy, who people trust, how we use media and more. Here are highlights from our latest report ... READ MORE
Causeway Solutions
July 15, 2024
The U.S. senior living market size is expected to reach $131 billion by 2029. Listen in as we unlock the secrets of blending traditional advertising with predictive analytics for impactful marketing strategies. Join frank discussions about niche marketing with our special guests, Bobby Youngs, Founder of Canopy Advertising, and our VP of Healthcare & Enterprise Insights, Tim Duer ... READ MORE
Thérèse Mulvey
July 8, 2024
Most Americans plan to take overnight leisure trips this summer. Of those vacationers, 34% will travel more this summer compared to 2023, according to the American Hotel & Lodge Association. In Causeway Solutions’ June 2024 survey, we asked more than 800 U.S. Adults 18+ specific questions about the vacation rental property market. ... READ MORE
Thérèse Mulvey
July 1, 2024
From Simone Biles, LeBron James and Steph Curry to Scottie Scheffler, Katie Ledecky and Coco Gauff, superstar athletes are fired up to compete in the summer Olympics. And the majority of Americans will be tuning in! Our recent survey reveals 68% of Americans plan to watch the Olympics this summer. ... READ MORE
June 2024
William Skelly
June 24, 2024
Customer acquisition is a top priority for the majority of businesses. For marketers, the plethora of strategies and tactics for attracting new clients can be overwhelming. From social media, content marketing, email and direct mail to experiential and event marketing, connected TV (CTV) and programmatic advertising, there are many ways to reach out to prospective customers and target audiences ... READ MORE
Thérèse Mulvey
June 17, 2024
The weather isn’t the only thing heating up as Americans look forward to summer travel. A new survey of U.S. adults from Hertz shows 52% of American travelers will take more trips this summer compared to last summer. ... READ MORE
Causeway Solutions
June 10, 2024
Jennifer Yoo recently joined Causeway Solutions as our Manager of Data Insights. Jennifer brings a wealth of knowledge in analyzing and interpreting absentee and early vote data and leveraging polling and modeling data in key congressional races. In our latest Causeway Cribs, check out Jennifer’s hometown. ... READ MORE
Thérèse Mulvey
June 3, 2024
Keeping health and wellness top of mind, consumers are increasingly choosing mocktails and other non-alcoholic drinks at restaurants and at home. In Causeway Solutions’ April 2024 survey, we asked more than 800 U.S. Adults 18+ specific questions about non-alcoholic beverages to help inform restaurants, retailers, event planners, and food and beverage firms with business strategies. ... READ MORE
May 2024
Causeway Solutions
May 21, 2024
HITRUST Implemented, 1-year (i1) Certification demonstrates that Causeway Solutions’ Data Analytics Platform is leveraging a set of curated controls to protect against current and emerging threats. The HITRUST i1 Validated Assessment and Certification helps organizations address cybersecurity challenges and remain cyber resilient over time ... READ MORE
Thérèse Mulvey
May 20, 2024
We offer state-of-the-art infrastructure to develop and deploy solutions and information specific to your organization. Causeway Solutions’ data concierge services ensure the data drives the strategies and tactics used by your company or campaign. Here’s a simplified view of our methodology ... READ MORE
Causeway Solutions
May 13, 2024
As consumers block ads and opt for commercial-free streaming services, activating Experiential Marketing strategies may be the best way to capture your audiences’ attention. In addition to creating connections with consumers through unique, dynamic experiences, Experiential Marketing will increasingly use data-driven insights to personalize the customer journey. Join us to explore the top trends in experiential marketing to captivate your audience, create buzz and boost sales ... READ MORE
William Skelly
May 6, 2024
In some cases, the marketing and creative process have been somewhat stifled in favor of data crunching and analytics. While I advocate leaning into data analytics to assist with new customer prospecting, I’m also recommending we elevate the “art” of audience building. In a crowded marketplace, brands need to accentuate creativity to stand out ... READ MORE
April 2024
Thérèse Mulvey
April 29, 2024
Surveys provide researchers with reliable, usable, primary data to inform business decisions. They are an important tool because the data comes directly from individuals clients have identified in their initial goals. Surveys also allow for a variety of intuitive and creative ways that data can be viewed and analyzed. We support clients with both quantitative and qualitative research. Quantitative research focuses on the collection and analysis of numerical data, while qualitative research involves non-numerical data. In this article, we review the differences between the research outcomes and methodologies. ... READ MORE
Causeway Solutions
April 22, 2024
Healthcare marketers can attract new patients by looking beyond ailments or treatments and leveraging behavior and lifestyle data – while maintaining HIPAA compliance. Listen in as we explore AI and predictive modeling to create Advanced Audiences for more effective marketing strategies - that’s also more budget-friendly. ... READ MORE
Causeway Solutions
April 15, 2024
Nick Schroeter recently joined Causeway Solutions as a Marketing Analyst a few months ago. Nick works with our digital analytics and media department to build out new solutions and services for our clients. In our latest Causeway Cribs, check out Nick’s hometown. ... READ MORE
Thérèse Mulvey
April 8, 2024
Tax season is often a time of stress and even dread for many Americans. We were curious about consumer habits during the all-important tax season, so we added some new questions in the Causeway Solutions monthly survey of more than 800 U.S. adults 18+. ... READ MORE
Thérèse Mulvey
April 1, 2024
Early adopters are the people who buy the hottest gadgets before everyone else. They’re also more likely to be influenced by Experiential Marketing such as sampling, visiting a pop-up store, and participating in a virtual event. Take a look at the article originally featured in CMO Alliance ... READ MORE
March 2024
William Skelly
March 25, 2024
By third quarter 2024, Chrome plans to restrict third-party cookies for all users of the web browser. Fortunately for advertisers, marketers and publishers still relying on third-party cookies, alternative solutions are available for targeting audiences on the web, retargeting consumers, as well as attribution on Google and Meta. See tips from our CEO William Skelly ... READ MORE
William Skelly
March 18, 2024
Outstanding brands stand out by creating a compelling and memorable online presence. From unique, user-friendly websites and educational news portals to engaging social media posts that include videos and infographics, being accessible online is vital to thrive in a competitive marketplace. A brand or influencer’s number of followers and user engagement may be considered vanity metrics, if the organizations don’t have first-party data for their followers, friends and fans. We'll explore the value of first-party data for brands, as well as monetization strategies for your first-party data. ... READ MORE
Thérèse Mulvey
March 11, 2024
As consumers block ads and opt for commercial-free streaming services, activating experiential marketing strategies may be the best way to capture your audiences’ attention. In addition to creating connections with consumers through unique, dynamic experiences, experiential marketing will increasingly use data-driven insights to personalize the customer journey. This article explores the top trends in experiential marketing to captivate your audience, create buzz and boost sales. ... READ MORE
Lauren Kornick
March 4, 2024
As we anticipate the Academy Awards Ceremony, we looked back at the 2023 box office hits ... READ MORE
February 2024
Taylor Danos
February 26, 2024
In May 2018, The United States Supreme Court struck down a 1992 Federal Law that banned sports betting in most states. Since then, the United States has seen increased interest and usage in sports gambling and fantasy sports. In our monthly survey of U.S. Adults 18+, we ask consumers about their participation in sports gambling and fantasy sports with fascinating results! ... READ MORE
Thérèse Mulvey
February 16, 2024
Marketers understand the ability to access and interpret consumer data can make all the difference in the success of their campaigns. That’s the reason savvy brands and advertisers are partnering with data scientists in their organizations or hiring data consultants. Harnessing predictive modeling and prescriptive analytics have proven to be especially meaningful for making business decisions. Predictive modeling leverages data, historical statistics and up-to-date information to peer into a future scenario. At Causeway Solutions, we apply advanced analytics to the predictive model scores to create customized, highly targeted universes of customers ... READ MORE
William Skelly
February 12, 2024
Google is restricting the use of third-party cookies to track consumers’ activities from its Chrome web browser by third quarter 2024. This move means first-party data will be even more important for advertisers, marketers, publishers and data providers. Here are ideas for collecting first-party data from consumers. ... READ MORE
Causeway Solutions
February 5, 2024
In honor of Heart Health Month, here’s how we can help you with heartfelt marketing messages. Causeway Solutions’ Healthcare Advanced Audiences identifies 22% of U.S. Adults aged 18+ who are most likely to visit a cardiologist this year, totaling 52,934,498 individuals. Built from predictive modeling, Advanced Audiences go well beyond demographics, with the ability to drill down to counties, key demographics, lifestyles and behaviors – all while maintaining HIPAA compliance. ... READ MORE
January 2024
Causeway Solutions
January 29, 2024
From family vacationers and food tourists to solo travelers and extreme tourism, travel is back on the plan for many vacationers. Tune in to discover the stats and trends impacting the travel industry and how you can get bonus miles with Causeway Solutions’ customized profiles! ... READ MORE
Causeway Solutions
January 22, 2024
Taylor Danos recently joined Causeway Solutions as Senior Research Associate a few months ago. In our latest Causeway Cribs, check out Taylor’s hometown. ... READ MORE
Causeway Solutions
January 15, 2024
We're proud to announce our newest team member Jennifer Yoo, Causeway Solutions' new Manager of Data Insights. ... READ MORE
Erin Rogers
January 8, 2024
The New Year, fresh outlook, and resolutions go hand-in-hand. It’s an ideal time to look ahead, consider healthier habits, learn new skills, and other self-improvements. In fact, the majority of Americans make some sort of New Year’s resolution and goal setting, according to Gallup. Causeway Solutions conducts a monthly online survey of more than 800 adults aged 18+ to identify trends in consumer behavior and attitudes. Our November 2023 survey revealed interesting insights about New Year’s resolutions ... READ MORE
December 2023
Causeway Solutions
December 18, 2023
Almost 80% of the general population watches Netflix at least once a month, but the film box office has rebounded to near 2019 levels as fans flock to movie theaters. Learn how the marketing behind theatrical releases influences what movies people watch on their streaming service. Grab your popcorn as you hear about the volatility in the entertainment industry! ... READ MORE
Thérèse Mulvey
December 11, 2023
Buying a vehicle is likely to be the second most expensive purchase for many consumers. Combined with high interest rates, haggling with a salesperson and confusion about available vehicle choices, purchasing a car is often a stressful, frustrating experience for shoppers. Marketers can get a turbo boost in car sales by understanding consumer personas. Built on our consumer data analytics, predictive and prescriptive modeling, we identified four vehicle buying personas ... READ MORE
November 2023
Causeway Solutions
November 29, 2023
Josh Mellette joined Causeway Solutions as Senior Data Engineer earlier this year. Josh is a software development professional with over fifteen years of experience spanning web development, application development, database development. He has spent the last several years helping companies migrate on-prem processes into cloud solutions and establishing best practices for consuming data into the DataLake based on business needs. In our latest Causeway Cribs, check out Josh’s hometown. ... READ MORE
Causeway Solutions
November 27, 2023
We're proud to announce our newest team member Nick Schroeter, Causeway Solutions' new Marketing Analyst. ... READ MORE
Bill Skelly
November 20, 2023
In an uncertain economy, rising interest rates, layoffs at major corporations and natural disasters across the nation, businesses must continuously adjust to changing circumstances. One way that organizations can gain greater control of their own data and boost business success is by collecting first-party data from their current clients and prospective customers. ... READ MORE
Thérèse Mulvey
November 17, 2023
The holiday shopping season is expected to reach record levels of between $957 and $966 billion, according to the National Retail Federation (NRF). Causeway Solutions’ recently completed November 2023 survey reflects the NRF’s holiday shopping forecast. Read more for our analysis ... READ MORE
Thérèse Mulvey
November 13, 2023
The last few years have not been easy for several key industries in the U.S., including restaurants. According to CNN, there are fewer U.S. restaurants today than in 2019 and it is not clear when —if ever — they’re coming back. In 2022, there were about 631,000 restaurants in the United States. That’s roughly 72,000 fewer than in 2019.With those stats in mind, Causeway Solutions conducted consumer research on today’s dining trends compared to our research over the past few years. ... READ MORE
Causeway Solutions
November 6, 2023
Kevin Carns joined Causeway Solutions as Manager of Political Strategy and Insight in February 2023. Kevin started his career in active duty as a squad leader in the Washington National Guard. He lives in his hometown with his son Finn, serves on his local city council, and loves to watch high school and college football. In our latest Causeway Cribs, check out Kevin’s hometown. ... READ MORE
October 2023
Tim Duer
October 30, 2023
For healthcare marketers, we’re being asked to do more with less—even as demands for new patient acquisition increases. Smart marketers know improved audience segmentation and more highly personalized messages will deliver better return on ad spend ... READ MORE
Causeway Solutions
October 23, 2023
Jamie Eppler joined Causeway Solutions as Manager of Insights in April 2023. She spent most of her career in Healthcare Analytics, Policy and Product Solutions. At Causeway, Jamie works with enterprise clients by helping them translate data into actionable strategy. In our latest Causeway Cribs, check out Jamie’s hometown. ... READ MORE
Causeway Solutions
October 16, 2023
The World Federation of Advertising says 30% of major advertisers are cutting their ad budgets this year. Tune in as guest, Tim Duer, spotlights market segmentation as the superpower for making ad dollars work harder. Hear lively discussions about new regulations impacting healthcare marketing, travel bouncing back, and more! ... READ MORE
Causeway Solutions
October 10, 2023
We're proud to announce our newest team member Taylor Danos, Causeway Solutions' new Senior Research Associate. ... READ MORE
William Fitzpatrick
October 2, 2023
Since COVID-19, the world has experienced significant changes – including population migration patterns within the United States. Causeway Solutions has access to a comprehensive national voter file containing publicly available information for every registered voter. We have a unique opportunity to explore and analyze internal migration trends. In this blog post, we delve into the impact of the pandemic on internal U.S. migration and how our data analytics capabilities power targeted voter outreach. ... READ MORE
September 2023
Bill Skelly
September 24, 2023
As organizations are getting smarter about measuring performance, from sales revenue and customer interactions to production metrics and costs, there’s more granular data than ever. By 2025, an estimated 181 zettabytes of data will be created, captured, copied and consumed worldwide, according to Statista. Data can’t speak for itself. For that reason, marketers and organizational leaders are turning to data scientists or outsourcing data management services to uncover the business insights hidden in the spreadsheets and reports. ... READ MORE
Causeway Solutions
September 20, 2023
Attracting new customers is art and science combined. Listen in as we describe the secrets of probabilistic modeling and Acquisition Analytics. By defining Audiences, marketing messages are personable, personalized and more cost-effective. Find out what drives decisions for healthcare, car buying and more. ... READ MORE
August 2023
Javontae Williams
August 15, 2023
Excitement for FIFA Women's World Cup is reaching a fever pitch among sports enthusiasts worldwide. We conducted a comprehensive survey to understand fans' plans for FIFA Women's World Cup. The results are in, and they reveal a fascinating tapestry of emotions and expectations from fans across the country. Join us on this data-driven journey as we explore the diverse sentiments surrounding women's soccer ... READ MORE
Bill Skelly
August 14, 2023
Regardless of your profession, we’re all familiar with the triple constraint of speed, quality and price in business. Forward-thinking data analysts and consultants specializing in AI, machine learning, predictive and prescriptive modeling will advise their clients to prioritize quality and accuracy over speed and price. Here are three tips for staying up to date on the latest AI innovations. ... READ MORE
July 2023
Catharine Szefcyk
July 31, 2023
Global revenue in the beauty and personal care industry amounts to $571 billion in 2023 and is projected to reach $784 billion by 2027. With more and more people across the nation buying personal care and beauty products, the beauty industry is growing at a rapid speed. That said, understanding and anticipating consumer habits – through data analysis techniques – is vital. ... READ MORE
Bill Skelly
July 24, 2023
Influencer Marketing continues to be an important strategy for brands and organizations – beyond fashion, food and beauty industries. Even high-tech companies, manufacturing and business to business firms are inviting celebrities, athletes and so-called “rock star” leaders with a large fan base to persuade people to buy their products and services. This was first published in CMO Alliance ... READ MORE
Abby Jovanovic
July 17, 2023
Video games aren’t just for pre-teens and teenage boys anymore! ... READ MORE
Thérèse Mulvey
July 5, 2023
There’s no denying FIFA World Cup is a global phenomenon. In fact, Washington, DC bars will stay open 24 hours during the 2023 World Cup series. However, here in the U.S., soccer is still a burgeoning sport – this despite the United States Women’s National Team (USWNT) going for a three-peat as World Cup champions. ... READ MORE
June 2023
Causeway Solutions
June 26, 2023
A large healthcare provider creating its own Payer/Provider Insurance Plan announced it was going to stop accepting patients on a rival provider’s insurance plan as in-network patients. The state’s Attorney General and Legislature attempted to block this move over concerns that vulnerable citizens would be left without access to healthcare as a result. ... READ MORE
Bill Skelly
June 18, 2023
The stage is set for “data clean rooms to become an indispensable privacy-preserving technology,” according to the Interactive Advertising Bureau (IAB). Here’s how data clean rooms are supporting advertisers to reach their audiences while protecting consumers’ privacy. ... READ MORE
Causeway Solutions
June 12, 2023
New HITRUST i1 Certification validates Causeway Solutions is operating leading security practices to support protection of sensitive information ... READ MORE
Causeway Solutions
June 7, 2023
A ballot initiative in Ohio legalizing marijuana for both recreational and medicinal purposes would consolidate the cultivation of marijuana into just ten farms, creating an oligopoly. Those on the supporting side of this initiative were well funded as they stood to profit greatly should it pass. The opposition side had a shoestring budget with which to cobble together a coalition of voters who might not necessarily be opposed to legalizing marijuana but would be opposed to legalizing it in this way. ... READ MORE
Causeway Solutions
June 5, 2023
How are Americans feeling about the economy? Causeway Solutions CEO Bill Skelly joins us to reveal consumer survey results. Find out why people are still spending on luxuries despite economic worries. Tune in to hear about the battle between streaming services for consumers' attention. Plus, hear our analysis on the anticipation of FIFA World Cup and its impact on soccer fans! ... READ MORE
May 2023
Bill Skelly
May 22, 2023
There’s no better time than right now to be a data scientist. The number of jobs requiring data science skills is expected to grow by 27.9 percent by 2026, according to the U.S. Bureau of Labor Statistics. As corporations and organizations across the globe require data that’s more vast and varied than ever before, the most successful data scientists possess characteristics that are outside the norm. Here are five characteristics of extraordinary data scientists. This was first published in Dataversity. ... READ MORE
Causeway Solutions
May 15, 2023
Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting ad spend. Tune in as we explore the power of the Strategic Matrix whether in politics or shopping ... READ MORE
Causeway Solutions
May 10, 2023
We're proud to announce our newest team member Jamie Eppler, Causeway Solutions' new Manager of Insights. ... READ MORE
Causeway Solutions
May 1, 2023
Our VP of Analytics, Molly Rutledge, was recently interviewed by her alma mater, Wake Forest University. Below is a look into her career journey that will inspire other women interested in data analytics, machine learning and audience acquisition. ... READ MORE
April 2023
Lauren Kornick
April 28, 2023
What defines success? Is it a magic number of consumers, a place ahead of your competitors, or a certain percentage of support? A result that’s successful for one group can also describe failure for another group. So how can someone define success in their own lane? One word: Context. Context explains goals, actions, behaviors, results, outcomes and more for your target audience plan along with your competitors. ... READ MORE
Causeway Solutions
April 21, 2023
We're proud to announce our newest team member Javontae Williams, Causeway Solutions' new Research Senior Associate. ... READ MORE
Thérèse Mulvey
April 17, 2023
The value of the B2B trade show market in the United States is expected to be worth $14.2 billion by 2025. While key trade shows and events are being held in person again, event marketing strategies must evolve to include hybrid elements. Event marketers need access to the latest innovations to nurture leads and continue conversations with prospective customers. Here are five tips for event marketers to boost customer acquisition ... READ MORE
Bill Skelly
April 9, 2023
By 2024, Statista estimates the volume of data created, captured, copied and consumed worldwide will reach 149 zettabytes. It’s no wonder data teams are tasked with more and more data to manage. On the bright side, organizations and business leaders recognize the value of data in making informed decisions and continuing innovations to solve challenges. But the appetite for new, better data can leave most data teams overwhelmed. This was first published in INFORMS Analytics Magazine ... READ MORE
March 2023
Causeway Solutions
March 15, 2023
We're proud to announce our newest team member Josh Mellette, Causeway Solutions' new Senior Data Engineer. ... READ MORE
Causeway Solutions
March 15, 2023
We're proud to announce our newest team member Kevin Carns, Causeway Solutions' new Manager of Political Strategy and Insight. ... READ MORE
Bill Skelly
March 12, 2023
Approximately 2.5 quintillion bytes of data are created each day, according to LinkedIn. When they’re organized, optimized and visualized, data can create countless opportunities. But there’s no denying, more data leads to more problems in data quality, governance, integrity and more. This article was first published on Datanami. ... READ MORE
February 2023
Causeway Solutions
February 24, 2023
In our very first episode of the Connect With Causeway podcast, we’re joined by the CEO of Causeway Solutions, Bill Skelly. Find out about consumers’ media usage and how marketers are getting smarter in acquiring new customers and voters. ... READ MORE
Bill Skelly
February 20, 2023
Despite a possible recession, Mardi Gras celebrations will be just as festive this year. We expect the local economy to benefit from more than $1 billion in annual spending. The same is true for many marketers when it comes to ad spending. Enduring brands know to continue investing in marketing and advertising even if there’s an economic downturn. However, marketers are watching their wallets, too. Here are four tips to trim the fat on your marketing budget. ... READ MORE
Bill Skelly
February 20, 2023
By 2030 it is projected that marketers will be spending over $137 billion USD on programmatic advertising,1 tailoring messages to individual consumers in a one-to-one fashion wherever their eyes and ears are consuming information. What, exactly, is programmatic advertising? This article first appeared on Solutions Review. ... READ MORE
Clay Duplantier
February 3, 2023
We love helping our clients win. From wrangling terabytes of data and identifying new target audiences to strategizing marketing plans and political campaigns, we’re highly competitive and focused on creating roadmaps to victory. The Causeway Solutions team had a lot of laughs and friendly competition with our Second Annual Fantasy Football Season. Once again, we tracked the life cycle of a winning team–demonstrating the importance of interpreting data. ... READ MORE
January 2023
Bill Skelly
January 6, 2023
While it’s true that loyal clients raise the potential for Customer Lifetime Values (CLVs), the latest advancements in AI, machine learning and customer analytics, make acquiring new clients much more strategic, streamlined, and cost-effective. Full article featured exclusively on insideBIGDATA. ... READ MORE
November 2022
Lauren Kornick
November 28, 2022
The latest announcement of Apple’s new Major League Soccer (MLS) season pass reminded us about our latest Connect With Causeway podcast episode. In addition, our October survey included questions about soccer and this year’s World Cup. The survey results will shed some light on the potential strengths and flaws on Apple’s plan, along with possible paths for monetizing MLS viewership and even increasing it! ... READ MORE
September 2022
Bill Skelly
September 21, 2022
As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories—Bill Skelly, the CEO of Causeway Solutions, shares insights on how humanized data analytics can be the key to reinforcing your CRM system. ... READ MORE
Lauren Kornick
September 6, 2022
Political season is upon us and with that season comes a plethora of political ads. Bloomberg predicts that political ad spending for midterms is set to hit a record of $9 billion with Axios predicting $3 billion going into digital ad spending specifically. Ads will get to screens and eyeballs with that spending (and some helpful targeting), but who will likely pay attention to ads in general? ... READ MORE
July 2022
Lauren Kornick
July 25, 2022
In June of this year, box offices in the US hit a nice milestone that made multiple studios, theater owners, and moviegoers satisfied for at least one weekend. For the first time since 2018, the top 4 films have all grossed over $20 million each. What’s the source of this success? Quality films help, but in this case, the keys are product diversity and engaging the older audience. ... READ MORE
Causeway Solutions
July 22, 2022
The city is what Kyle calls home. Learn more about the city around Kyle's neighborhood in this week's Causeway Cribs! ... READ MORE
Bill Skelly
July 20, 2022
What will happen when the third-party cookies crumble? Marketers rely heavily on cookies to provide personalization for campaigns. Without cookies, it will take longer to segment audiences and get good measurable ROI on ad spend. But this is not a doom and gloom scenario. Savvy businesses and brands are turning to other marketing strategies to connect with their audiences, nurture relationships, and drive sales. ... READ MORE
Causeway Solutions
July 15, 2022
Sara has a collection that fills her shelves. Find out what it is and more about her neighborhood in this week's Causeway Cribs! ... READ MORE
Causeway Solutions
July 8, 2022
Marcello also joins us from Florida. Learn about his connections to the airport compared to the rest of the company in this week's Causeway Cribs. ... READ MORE
Causeway Solutions
July 1, 2022
It's summertime for Causeway Solutions, but Erin's home has perfect weather all year long. See more about Erin's neighborhood in this week's Causeway Cribs! ... READ MORE
June 2022
Causeway Solutions
June 24, 2022
Catharine joins Causeway from the birthplace of rock and roll. Learn more about her location in this week's Causeway Cribs! ... READ MORE
Bill Skelly
June 13, 2022
During this time of tremendous uncertainty, people and businesses seek more data to support decision-making. Causeway Solutions specializes in humanizing data or the “Democratization of Data” because we know marketers, business development, and campaign managers need help organizing and deciphering the data from CRM, Enterprise Resource Planning (ERP) systems, and other applications. ... READ MORE
Causeway Solutions
June 8, 2022
We're proud to announce our newest team member Erin Rogers, Causeway Solutions' new Political Coordinator. ... READ MORE
Bill Skelly
June 6, 2022
Data analysts and data architects are often misunderstood. The majority of our colleagues don’t get what we do. From anonymization and Bayes’ theorem to quantile and random forest, some of our terminology is confusing to those outside of data teams. This was first published on Analytics Magazine, INFORMS. ... READ MORE
Lauren Kornick
June 6, 2022
Instant Insights, our monthly consumer survey shows that consumer confidence has taken a turn within the last six months, with 40% of respondents saying they are worse off financially than they were 2 years ago. Also, 57% of respondents said it was unlikely that they would make a large purchase over the next six months, but what about those who will make a purchase? Read on to see Lauren’s analysis on the “likely car buyers” to get an idea of who they are, and just how to reach them ... READ MORE
Tim Duer
June 6, 2022
American consumers have become accustomed to the rapid increases in healthcare costs – as the rising costs of healthcare have outpaced all other spending over the past 20 years. However, during the painful cost increases over the past 12 months – healthcare costs have gone largely unchanged. How is it possible that the runaway train that is healthcare spending has been relatively unaffected by the rapid increases in prices? ... READ MORE
Therese Mulvey
June 4, 2022
2022 has proven to be a less-than-stable year. As supply chain issues continue, interest rates increase, and the overall cost of living becomes less than optimal, we find that American consumers’ optimism is fighting to sustain. ... READ MORE
May 2022
Causeway Solutions
May 25, 2022
We're proud to announce our newest team member Sara Wyllie, Causeway Solutions' new Senior Analyst. ... READ MORE
Causeway Solutions
May 18, 2022
We're proud to announce our newest team member Kyle Braendel, Causeway Solutions' new Manager of Analytics. ... READ MORE
Tim Duer
May 1, 2022
Time for the biannual Causeway Solutions Healthcare Index – where we survey adults throughout the country regarding their feelings and actions regarding U.S. healthcare. As part of this round of outreach, our survey took a more detailed look at the factors that are most influential for Americans when choosing health care providers. Read more to learn about 3 key drivers in provider choice and how these choices reflect different expectations of our healthcare system. ... READ MORE
April 2022
Thérèse Mulvey
April 29, 2022
As gender equality in sports continues to evolve, a recent article from Nielsen showed that it still has a long way to go. This article gave us the idea to look at sports research we have done to better understand the female sports fan. Here is what we found ... READ MORE
Causeway Solutions
April 29, 2022
We're proud to announce our newest team member Catharine Szefcyk, Causeway Solutions' new Manager of Healthcare Insights. ... READ MORE
Causeway Solutions
April 29, 2022
The world of medicine is constantly advancing. From the gene therapy in Oxford that is halting the development of blindness to repairing the human liver with lab-grown cells, we have more access to medical miracles than ever before. However, access to medical advancement is not easy to find everywhere in the country, with certain areas having more barriers than others. How are these areas defined, what are the barriers, and what are the potential solutions moving forward? Read on as Causeway Solutions Analyst Abby Jovanovic takes us into her analysis of healthcare in distressed areas. ... READ MORE
Tim Duer
April 1, 2022
Healthcare reform, health policy, health economics, managed healthcare, Medicare for all, universal health care... the list goes on and on. Each of these concepts represents a new or different perspective regarding the building blocks of our current health care delivery system. Amongst so many massive changes that have been precipitated by Covid, maybe now is the time for healthcare charges to really hit the accelerator – maybe now is the time for some disruption in our healthcare model. ... READ MORE
Hailey Russell
April 1, 2022
If you have been paying attention to the news lately, you have probably heard mentions of President Biden’s approval rating dropping to the lowest it has been since he took office. Where did Biden take the biggest hit? Who has Biden lost? Check out the answers and some model analysis from our senior analyst Hailey Russell! ... READ MORE
Causeway Solutions
April 1, 2022
Inflation has hit a 40-year high, how do shoppers feel about that and how does the way shoppers shop make them feel about inflation? If you prefer shop online, are you more or less aware prices changing? If you like to shop for all of your necessities in-person, are you more or less optimistic about the future? Check out this month’s “Instant Insights” to find out! ... READ MORE
March 2022
Tim Duer
March 21, 2022
March Madness: 2 rounds…4 days…48 games. There were lots of upsets, some expected outcomes and a small school from Jersey City made everyone believe that Peacocks are a force to be reckoned with. But we know that your real question is …how are the Causeway Solutions brackets looking? Read on to see the analysis of the Causeway Solutions NCAA brackets! ... READ MORE
Causeway Solutions
March 3, 2022
Fantasy sports and sports betting are growing exponentially! Millions of participants and billions of dollars have been generated in the last 20 years. With an estimated 40+ million players of fantasy sports or gambling on sports, it is a phenomenon that is not going away. In this month’s edition of “Instant Insights,” we break this world down to understand which kinds of fans participate, which kinds of fans are willing to pay, and what kind of crossover we can find between the two! ... READ MORE
Tim Duer
March 3, 2022
A Causeway Solutions poll displayed many expected party-line differences of opinion regarding healthcare, however, a deeper review of the respondents revealed a noted divergence based upon the exercise tendencies of respondents. While some of the responses of high-frequency exercisers were not too surprising, their social media habits may make you question if these people ever rest. ... READ MORE
February 2022
Matt Kararo
February 25, 2022
Major League Baseball is currently amid its second-longest work stoppage in history, only eclipsed by the heartbreaking 1994 players’ strike that stole a Chicago White Sox and Montreal Expos World Series from fans. As we wait for negotiations to heat up along with the weather, Causeway Solutions and our philosophy of “Data Done Right” aims to add some fuel to the fire and use our internal research to show Major League Baseball owners that it is time to play ball. ... READ MORE
Causeway Solutions
February 4, 2022
Many political issues come to a head every election cycle causing polarization as Republicans and Democrats choose their respective sides in the debate with candidates following suit. With current issues like COVID-19 recovery, the economy, foreign policy, and education, this cycle appears already set up and ready to go for the 2022 midterms, but is there an issue that is actually more complicated and bi-partisan than the others? In this month’s “Instant Insights,” we dig into how 1500 people of the electorate feel about environmental issues and what each party will have to keep in mind heading towards the midterms. ... READ MORE
Tim Duer
February 3, 2022
While the impacts of “the Great Resignation” continue to spread across the US economy, the effects on the healthcare sector have been even more drastic. In this final chapter of the “Healing Healthcare” series, Director of Healthcare Insights, Tim Duer, discusses his departure from clinical care and why he remains hopeful for healthcare operations to emerge from these difficult times with a new outlook. ... READ MORE
Clay Duplantier
February 3, 2022
Like many in the country, the Causeway Solutions team took part in its own Fantasy Football league. In the beginning of the season, Yahoo! assigned scores and rankings for every member of the team, but did the predictions match the outcomes? What other factors came into play during the season? Get a sneak peek into the data behind Causeway's fantasy league to find out the stats and trends Clay found that influenced the outcome of the season! ... READ MORE
Causeway Solutions
February 3, 2022
We're proud to announce our newest team member Marcello Cracolici, Causeway Solutions' new Principal Data Architect. ... READ MORE
Joel Cochran
February 1, 2022
Azure Synapse gives Causeway a lot of resources for our analytics jobs, but what happens when a project calls for you to BYOC: Bring Your Own Code? ... READ MORE
January 2022
Causeway Solutions
January 27, 2022
The sky's the limit when it comes to Will's high-rise apartment. Learn more about his lofty abode in this week's Causeway Cribs! ... READ MORE
Causeway Solutions
January 14, 2022
The best part of coming home is the love and affection from those who are waiting for you. For Abby, that attention comes from her cats! Learn about Abby's crib in this week's Causeway Cribs! ... READ MORE
Causeway Solutions
January 13, 2022
Clay's home in Old Metairie is within walking distance of grocery stores and sno-ball stands, satisfying all of his food needs. Learn more in this week’s Causeway Cribs. ... READ MORE
Lauren Kornick
January 8, 2022
Beginning in June of 2021, Causeway Solutions conducted 5 independent surveys as part of our monthly newsletters’ research study “Instant Insights.” Although each study focused on a new topic, we also included questions that we repeated each month to measure attitudes over time to monitor changing behavior. As 2022 begins, see how consumers’ attitudes have flipped and flopped since last summer. ... READ MORE
Tim Duer
January 8, 2022
Your New Year's resolution was to get back to running and your week one plan hinges on buying a new pair of running shoes. As always, your first step was to search for “top running shoes” online….3 months later, you still haven’t bought new shoes (or gone for a run), but the side bar ad on a website is still telling you about the upcoming release of the new Asics Kayano 27. Everyone has been there –this is a typical (albeit stereotypical and a bit outdated) example of personalized marketing. ... READ MORE
Causeway Solutions
January 7, 2022
Are targeted ads more effective at reaching consumers? How can marketers leverage data to ensure they reach the right people with the right message? In this month’s Instant Insights we asked consumers all about their habits, preferences, and what makes them take notice. ... READ MORE
Causeway Solutions
January 6, 2022
If you think constant access to a variety of stores and boutiques would be the perfect lifestyle, you’ll love where Causeway team member Sydni’s home is located. ... READ MORE
December 2021
Causeway Solutions
December 16, 2021
Gera lives where most people like to vacation: Sunny Florida. Learn about her beachside locale in this week’s Causeway Cribs! ... READ MORE
Madeleine Mattesky
December 14, 2021
The landscape of digital marketing is becoming more and more of a balancing act. How are marketers supposed to balance expectations of privacy with the growing expectations of personalization? ... READ MORE
Causeway Solutions
December 3, 2021
In this month’s Instant Insights, we look at today’s hot topic of Jobs and the U.S. Economy. In what is often called the year of the Great Resignation, we compared two of key groups, Job Seekers and Job Changers, read on to learn how they align and differ. ... READ MORE
Causeway Solutions
December 2, 2021
Do you have your own curated wall of art? Causeway team member Hailey does! Check out what makes her home special in this week’s Causeway Cribs! ... READ MORE
November 2021
Tim Duer
November 23, 2021
While COVID-19 took center stage in 2020 for all sectors of industry, the associated challenges that were faced by healthcare were multi-faceted, unique, and came about at incredible speeds in an industry that typically moves at a more modest pace. In this installment of “Healing Healthcare,” we’ll discuss just some of the impacts that COVID-19 has had on the healthcare industry, what the likely long-term influences will be, and of course, how data helps to keep things on course through the chaos. ... READ MORE
Causeway Solutions
November 18, 2021
When your community was given the award “Best Suburb in America,” you know you’ve found the right place to raise a family. Learn more about John’s safe haven in this week’s Causeway Cribs! ... READ MORE
Thérèse Mulvey
November 16, 2021
Studies show that 57% of holiday shoppers were planning to shop online, 47% in department stores, 44% in discount stores, and 43% in grocery stores. ... READ MORE
Causeway Solutions
November 11, 2021
Causeway team member Lauren’s crib is located in an area of Louisiana that has a curious mix of old school charm and new school development. Learn more about Metairie in this week’s Causeway Cribs! ... READ MORE
Hailey Russell
November 9, 2021
Big data can help urban city planners create data-driven solutions to handle growth. Learn more about how cities can address community needs with big data. ... READ MORE
Causeway Solutions
November 4, 2021
Having spent a year overlooking the Washington Monument from her window, Madeleine has been happy to call D.C. her home. Learn about her home in this week’s Causeway Cribs. ... READ MORE
October 2021
Causeway Solutions
October 28, 2021
Matt Kararo enjoys the sights and sounds of country life while also having the best internet connection on the Causeway Solutions team! Where is this idyllic area? Find out in this week’s Causeway Cribs. ... READ MORE
Tim Duer
October 27, 2021
Our latest edition of Instant Insights reveals that 94% of respondents say that they are satisfied with their health insurance, but is that all there is to the story? Are these respondents totally happy with their healthcare? Or are there hidden feelings on cost, coverage, and quality that paint a different picture? Read on to find out! ... READ MORE
Lauren Kornick
October 26, 2021
Streaming is projected to continue growing. Are you prepared to win the streaming wars? Learn more about the critical role data will play in discovering better ways to target key audiences. ... READ MORE
Causeway Solutions
October 21, 2021
Molly is a dedicated art collector, even though she may not have all her pieces hung up in her home yet. Learn more about Molly’s New Orleans house in this week’s Causeway Cribs! ... READ MORE
Joel Cochran
October 19, 2021
Check out our introduction on how to get metadata in Azure Data Factory. ... READ MORE
Causeway Solutions
October 14, 2021
Joel, our resident tech guru, always answers the call of the Shenandoah Valley. Learn more about his “hidden gem” in this week’s Causeway Cribs! ... READ MORE
William Skelly
October 12, 2021
As the AI Market continues to see exponential growth, Bill Skelly discusses the importance of humans in the growing world of machine learning. ... READ MORE
Causeway Solutions
October 7, 2021
Having the reputation of the second-most northern Causeway Crib, you won’t believe what holiday encouraged Chris and his family to settle down in their current place. ... READ MORE
Causeway Solutions
October 1, 2021
What do your Holiday Shopping Habits Say About You? If you start your shopping early, you tend to be more optimistic than those who wait until Thanksgiving, and if you lean toward Black Friday shopping, you are also more tech-savvy. Read on and learn what your shopping patterns say about you! ... READ MORE
September 2021
Causeway Solutions
September 30, 2021
Nestled in Northern Connecticut, Thérèse’s home has been standing longer than the United States has been established as a free nation. Learn more about her neighborhood in this week’s Causeway Cribs! ... READ MORE
William Fitzpatrick
September 28, 2021
Texas, The New Frontier In our “Covid-19: The Great Trend Accelerator” blog post from April, we looked at how the COVID-19 pandemic accelerated many of the trends present in our society. One of ... READ MORE
Causeway Solutions
September 23, 2021
Have you BEEn keeping up with Causeway Cribs? Today we travel to the Garden State of New Jersey to learn more about how Tim Duer's crib supports his home office and his sweet hobbies. ... READ MORE
Tim Duer
September 21, 2021
The 2021 Price Transparency Rule has attempted to usher in rapid changes regarding a patient’s role in healthcare delivery. While rollout has not been without many challenges, increasing attention on price also provides opportunity for health systems to promote their quality as a driver of choice rather than price alone. ... READ MORE
Causeway Solutions
September 16, 2021
In our next edition of Connect With Causeway, we're going to take a look at where each member of our team lives to learn about their unique location and then add some of the very cool location analyses of our own to show you a little bit of how interesting data can be. This week is Bill Skelly... Welcome to Causeway Cribs! ... READ MORE
Causeway Solutions
September 2, 2021
When he’s not making magic with data and dashboards, Clay likes to spend his downtime traveling to the most magical place on Earth! Learn more about our newest analytics associate in today’s Connect with Causeway. ... READ MORE
August 2021
Abby Jovanovic
August 31, 2021
What started over fifty years ago and may end up as an Olympic sport? Read on for this fascinating story of the history and future of Esports by Causeway Solutions Abby Jovanovic. ... READ MORE
Causeway Solutions
August 26, 2021
When she’s not fully immersed in Excel or SQL, Abby spends her downtime exploring different worlds in the form of video games and movies. Get to know our brilliant Analytics Associate in today’s Connect with Causeway! ... READ MORE
Molly Rutledge
August 20, 2021
What makes Esports fans different than the rest of the population? ESports fans are happier and more optimistic. Find out why. ... READ MORE
Causeway Solutions
August 19, 2021
Sydni is not only motivated by improving her work skills she is also inspired by delicious snacks! Learn more about Sydni in this week’s Connect with Causeway ... READ MORE
Causeway Solutions
August 12, 2021
Nicki is the newest team member to join Causeway. A proud New Orleans native, Nicki helps us keep our numbers straight! Learn more about our talented associate in this week’s Connect with Causeway ... READ MORE
Clay Duplantier
August 10, 2021
CRM systems are becoming more and more valuable, and, without proper maintenance and upkeep of your company’s data, the value CRM can provide will be lost ... READ MORE
Causeway Solutions
August 5, 2021
Matt is a top-notch researcher but when he is not at work he is growing berries on his Wisconsin hobby farm. Learn more ... READ MORE
Sydni Austin
August 3, 2021
Cloud computing is a business-friendly solution for managing business data that optimizes data and storage and improves data management services ... READ MORE
July 2021
Causeway Solutions
July 29, 2021
The only thing better than working with Causeway is working FOR Causeway. Learn more about our Director of Political Insights, John McClelland ... READ MORE
Tim Duer
July 27, 2021
Causeway Solutions Healthcare series Healing Healthcare Part 3 focuses on the rapidly changing world of healthcare reimbursement. As payments shift from fee-for-service to value-based care models, systems and patients both face some new questions. What are the differences between fee-for-service and value-based care? What does it mean for patients? How are hospitals adjusting? And as always… how does data play a role? ... READ MORE
Causeway Solutions
July 22, 2021
Did you know that Causeway Solutions has its own resident beekeeper? Learn about Tim's sweet hobby and more in today's Connect with Causeway ... READ MORE
John McClelland
July 20, 2021
At Causeway Solutions, we serve as your GPS and develop a Path to Victory which takes the guessing out of the process ... READ MORE
Causeway Solutions
July 15, 2021
How long have you worked at Causeway? I was on lend starting towards the beginning of the year, and then in March 2021, Causeway realized they couldn’t live without me. What would you say you do ... READ MORE
Gera Carstenson
July 13, 2021
Investors like Richard Branson, Elon Musk, and Jeff Bezos are using their fortune to open up space to humankind. Billions of dollars have been invested into space projects that could bring humans to the edge of space and allow them to experience weightlessness in the same way that astronauts do. Would you take a trip into the unknown? ... READ MORE
Causeway Solutions
July 8, 2021
Will Fitzpatrick supports analytics and sales at Causeway Solutions. Learn more about Will in our most recent Connect with Causeway update! ... READ MORE
Matt Kararo
July 6, 2021
Collecting and analyzing survey data is our bread and butter at Causeway Solutions. As an industry leader in creating custom blueprints for clients and delivering clear results, we know how to answer all of your burning questions about your product and develop the right path forward ... READ MORE
Causeway Solutions
July 1, 2021
Hailey Russell plays a pivotal role on the Causeway Solutions team. Get to know her in this week’s Connect with Causeway update! ... READ MORE
June 2021
Causeway Solutions
June 24, 2021
Welcome, Nicki Clay! Causeway Solutions is excited to welcome Nicki Clay to our team as an Accounting Associate. Nicki will help us with all things relating to billing, invoicing and accounting. ... READ MORE
Madeleine Mattesky
June 22, 2021
Many industries faced challenges due to the pandemic and had to respond and adapt quickly. The Olympic games were cancelled for the first time in history and sports teams were prohibited from practicing together. However, there was one positive that came from the difficult situation. Sports teams were given the unique opportunity to focus on the individual performance of each athlete, instead of only focusing on the team as a whole ... READ MORE
Causeway Solutions
June 17, 2021
Causeway Solutions is happy to announce the appointment of Tim Duer as Director of Healthcare Analytics! ... READ MORE
Tim Duer
June 15, 2021
How did the United States end up with such a unique healthcare system? We took an in-depth look at the discoveries, conflicts, and legislature that led us to the present-day situation—as well as what the future may hold ... READ MORE
Causeway Solutions
June 10, 2021
Causeway adds a familiar face as a summer associate. Welcome back Alex! ... READ MORE
Therese Mulvey
June 8, 2021
Is insurance just another battle of the sexes? To find out, we asked men and women how they felt about their plans. Their answers could mean big changes for healthcare’s future ... READ MORE
May 2021
Causeway Solutions
May 27, 2021
We are proud to welcome SydniCherise Austin to the Causeway family! ... READ MORE
Hailey Russell
May 25, 2021
Panic buying puts unforeseen stress on retailers and distributors. But why do Americans seem to constantly continue this shopping pattern? Our Senior Analyst Hailey explains the trend and offers a simple solution ... READ MORE
Causeway Solutions
May 20, 2021
Causeway Solutions is happy to announce the appointment of John McClelland as Director of Political Insights. His work at the intersection of policy and politics will be a valuable asset for our team and our clients! ... READ MORE
Causeway Solutions
May 13, 2021
Lauren Kornick is a native of NOLA and a very important part of the Causeway Solutions team, get to know Lauren in this week’s edition of Connect with Causeway! ... READ MORE
Tim Duer
May 11, 2021
Healing Healthcare: Part 1 - Healthcare History Causeway Solutions is excited to introduce a new series from our Healthcare team titled “Healing Healthcare.” Over the next few months, we will be ... READ MORE
Causeway Solutions
May 6, 2021
Madeleine Mattesky helps Causeway clients take advantage of their analytics and data. Find out more in the new Connect with Causeway update! ... READ MORE
Lauren Kornick
May 4, 2021
Though COVID-19 kept many Disney attractions closed last year, there’s a glimmer of hope for vacationers looking to plan a Disney trip this summer as parks reopen ... READ MORE
April 2021
Causeway Solutions
April 29, 2021
Welcome, Matt Kararo! Causeway Solutions welcomes Matt Kararo as our new Director of Research. Matt will employ his expertise in customer research, both quantitative and qualitative, with a passion ... READ MORE
Bill Skelly
April 27, 2021
Success is a three-legged stool. Is your agency ready to claim its seat at the table? ... READ MORE
Joel Cochran
April 20, 2021
Imagine your ADF patterns, but more reusable, more robust, and more managed. Learn how with this simple strategy from Causeway Solutions ... READ MORE
Causeway Solutions
April 15, 2021
Causeway Solutions is excited to announce the appointment of Gera Carstenson as our new Operations Coordinator ... READ MORE
Chris McNulty
April 13, 2021
Data alone doesn’t equal success. To win, every bit of a campaign must work together. Causeway Solutions analyzes and applies data strategically to make campaigns more efficient and more effective ... READ MORE
Causeway Solutions
April 8, 2021
Thérèse Mulvey started working at Causeway during the pandemic and has yet to meet her team members! You can meet her today in our most recent Connect with Causeway update ... READ MORE
William Fitzpatrick
April 6, 2021
COVID-19 has accelerated many new societal trends including population shifts, increased income tax, a jump in the housing market, and a higher rate of employees working from home. Learn more on our website ... READ MORE
Causeway Solutions
April 1, 2021
Joel Cochran takes care of the cloud and many other things for our company. See what Joel has to share in the most recent edition of Connect with Causeway ... READ MORE
March 2021
Molly Rutledge
March 30, 2021
While quantitative data is our bread and butter here at Causeway Solutions, QUALitative data is the jam that adds color, flavor, and a deeper, more nuanced analysis. That why we’re introducing Qualboard—a robust platform that increases the quality of our qualitative data ... READ MORE
Causeway Solutions
March 25, 2021
Get to know Chris McNulty, a leader in the political space here at Causeway Solutions! ... READ MORE
Madeleine Mattesky
March 23, 2021
Causeway’s data enhancement services and cross-channel targeting solutions combine offline data with online data. We offer Digital Onboarding and Email Appends, two great options to expand your reach and execute highly targeted marketing campaigns ... READ MORE
Causeway Solutions
March 18, 2021
Molly Rutledge leads the Causeway Solutions Analytics department. Get to know Molly in our latest Connect with Causeway interview! ... READ MORE
Thérèse Mulvey
March 17, 2021
Sports are one of the few things that were still able to operate during the pandemic. Now that things are turning the corner, we asked sports fans how they feel about returning to normal. Here's what we learned ... READ MORE
Causeway Solutions
March 12, 2021
Bill Skelly founded Causeway Solutions in 2013. Learn more about him in today’s edition of Connect with Causeway ... READ MORE
Hailey Russell
March 2, 2021
With a focus on data and informed decision-making, Causeway Solutions helped predict and analyze the turnout of an election, leading to a data-driven victory ... READ MORE
February 2021
Lauren Kornick
February 19, 2021
While there’s no predicting the future of the movie market, data can guide movie studios to make the right decisions in a COVID-19 world ... READ MORE
January 2021
Tim Duer
January 19, 2021
Advanced data in today’s environment allows us to connect the dots from consumer behavior to a diagnosis to a procedure. For example: Men who shop at Big & Tall stores are more likely to have a high Body Mass Index [BMI] making them a higher osteoarthritis risk and giving them an increased likelihood of knee replacement. Read how Causeway Solutions can use data to make your message count ... READ MORE
Bill Skelly
January 11, 2021
Please welcome Causeway Solutions’ Bill Skelly to our #StrategySession today where Majority Strategies CEO Brett Buerck asks ... READ MORE
December 2020
Molly Rutledge
December 18, 2020
Chief Analytics Officer Molly Rutledge defines how modeling and polling/surveying are different and how they can impact data-driven campaigns. ... READ MORE
Bill Skelly
December 17, 2020
BET ON PRESCRIPTIVE ANALYTICS Causeway Solutions’ Bill Skelly joins the Majority Strategies #StrategySession today in a discussion of prescriptive analytics. Businesses thrive on being able to make ... READ MORE
July 2020
Tim Duer
July 12, 2020
As already slim health care marketing budgets are being cut even further, it is becoming more important than ever that health system marketing teams pivot to new strategies. In response to the ... READ MORE
June 2020
Tim Duer
June 30, 2020
How can hospitals use the chaos and upheaval that has resulted from the COVID-19 pandemic as the catalyst to advance the utilization of data analytics for strategic decision making? ... READ MORE
February 2020
Tim Duer
February 10, 2020
I’ve been working with Causeway Solutions for about a year. My initial role was providing brainstorms for the melding of analytics and health, and now I work to incorporate medical epidemiology and ... READ MORE
September 2019
Bill Skelly
September 23, 2019
Sometimes it’s difficult to work at Causeway Solutions if you’re not well versed in Monty Python sketches. One of our favorites is the Spanish Inquisition and we believe it’s a great metaphor for ... READ MORE
April 2018
Joel Cochran
April 30, 2018
Here at Causeway, we’ve been working with Azure Data Lake (ADL) as our big data analytics solution for a while now. We store national-scale data from a variety of sources, and over time we have ... READ MORE
March 2018
Bill Skelly
March 7, 2018
Sometimes you write Part 2 of your documentation before you write Part 1. This is one of those times. We’ll post Part 1 – which is ACTUALLY CONFIGURING Data Factory to have the authority to execute ... READ MORE
October 2017
Bill Skelly
October 18, 2017
We recently came across a client who wished to secure some of their Azure VMs by white listing IP addresses. After clicking around, we decided to share what we found. This is a much easier task to ... READ MORE
September 2017
Joel Cochran
September 11, 2017
Among its many features, Azure Active Directory (AAD) allows enterprise organizations to enforce Multi-factor Authentication (MFA) when accessing Azure and O365 resources. Previously it was not ... READ MORE
August 2017
Bill Skelly
August 22, 2017
Causeway Solutions has expanded its Washington D.C. presence with the opening of a new office in the nation’s capital and the addition of James Garcia as President of Public Affairs and ... READ MORE
February 2017
Bill Skelly
February 14, 2017
Well, we thought the next “chapter” of this USQL / Data Lake journey would be table query performance… but we quickly escalated from “hey let’s load this table from a small csv” to “WHERE DID THAT ... READ MORE
Bill Skelly
February 8, 2017
If only we saw this data problem coming… In December of 2011, I remember reaching out to O’Reilly Publishing with an idea I had for a book. Essentially, I was staring down the barrel of an enormous ... READ MORE
Bill Skelly
February 8, 2017
As with all database technologies, performance comes down partially to how much horsepower you can throw at a problem. At some point we’ll have to deal with distribution, skew and partitioning of ... READ MORE